Cisco Blogs
Katie Evans
Katie Evans
Worldwide Research Director, SMB Markets, IDC
Guest Blogger
Katie’s core research coverage includes identifying and supporting the unique, evolving needs of the very small, small, and medium business technology buyer. Katie has a strong SMB-focused research and writing background, having covered SMBs in the retail and ecommerce space for over 12 years before joining IDC in October 2021.
Articles
SMBs are prioritizing AI and security investments to boost efficiency and ensure protection while adapting to remote work and competitive market demands.