Justin Crotty

Director of Business Development


A 20 year technology channel veteran, Justin has held executive leadership roles in sales and business development in companies ranging from early-stage Silicon Valley technology firms to Fortune 100 corporations.

Justin is the Director of Business Development for Cisco’s IMPACT annuity automation technology business. He joined Cisco in August of 2015 through the acquisition of MaintenanceNet, Inc., a SaaS and managed service platform provider of automated service contract revenue solutions and renewal automation technology enabled for the IT channel.

Justin served as VP of Worldwide Sales at MaintenanceNet.

Prior to MaintenanceNet, Justin served as Senior Vice President and General Manager at NetEnrich, Inc., a privately held and fast-growing IT Operations and Infrastructure Management provider based in San Jose, CA. Justin managed Netenrich’s IT Channel business and worked with NetEnrich partners to grow and scale their businesses more profitably.

Prior to joining NetEnrich, Justin served as the Vice President of Services at distribution giant Ingram Micro, Inc. There he conceived, launched and grew the cloud services division where his team pioneered the first IT managed and cloud services distribution model in the North American IT distribution business, which included managed services, SaaS platforms, cloud services, and recurring revenue offerings previously not available through IT distribution. This innovative model was duplicated by all major competitors and is now standard across the IT distribution industry.

Justin is Founder and Board Chairman of the San Juan Capistrano Education Foundation, Inc. and serves on several non-profit boards. He holds a B.A. in Economics from the University of Massachusetts and an MBA from Bentley College in Waltham, MA.

Professional Recognition:

• CRN Channel Chief (2011, 2012, 2013, 2014)

• MSPMentor 250 (2010, 2011, 2012)

• SMB Nation Influential 150 (2013)


September 14, 2016


The Inevitability of Perpetual Contracts

The concept of no-touch automated bookings is a very straightforward one: How do we reduce the need to “touch” or spend time and energy on the low-dollar contracts that we renew in the market? How do you enable a sales team to focus on the larger revenue opportunities and still drive solid renewal capture in […]