Joanne Rachel Bethlahmy

Director, Retail and Consumer Goods Practice

Internet Business Solutions Group (IBSG)

Joanne Rachel Bethlahmy, a director of the Retail and Consumer Packaged Goods (CPG) Practice within the Cisco Internet Business Solutions Group, is a seasoned marketing strategist. With 17 years of management consulting experience and 10 years of operational product management experience, she has worked with large and small companies in CPG, retail, and technology.

At Cisco, Joanne has partnered with leading retailers such as Walgreens, Walmart.com and Costco.com in the areas of global ecommerce, marketing collaboration and pilot stores. She spoke at NRF 2010 on the emerging area of video analytics, “What Retailers Can Learn from Casinos.”

Prior to Cisco, Joanne was President of Illuminate Consulting, doing market strategy and VP Marketing work for clients, including Gymboree, Peet’s Coffee & Tea, and Visa. She served as Senior Vice President of Marketing for Chef Solutions and was a member of the public board of directors for Galaxy Nutritional Foods.

Joanne is a former Associate Partner with Accenture, where she delivered engagements in growth strategy, organizational transformation, and CRM for clients such as ConAgra, Clorox, Bahlsen, Callaway Golf, Corporate Express and Travelocity.

Prior to Accenture, Joanne held consumer marketing positions with Frito-Lay, Quaker Oats and Maybelline, with P&L responsibility for multimillion dollar businesses.

Joanne has an MBA from the Haas School of Business, University of California at Berkeley; a JD from the University of California, Hastings College of Law; and a bachelor’s degree in history from the University of California at Davis.


November 16, 2012


Digital Malls: The Next Generation of Self-Service Shopping

2 min read

All the players in the U.S. retail ecosystem today—mall developers, retailers, vending operators, and consumer product manufacturers—are facing key demographic, economic, and technological changes. The “new normal” world of retailing is challenging retail players to reverse vacancy rates and sales declines, create enhanced customer experiences, reduce labor and construction costs, deepen brand differentiation, optimize small […]