Jeroen Sourbron

Sr. Manager, Business Development

Collaboration Worldwide Channels

Jeroen Sourbron is leading the partner acceleration initiatives in EMEAR for Industrial IoT Networking and Cisco's market-leading eco-system partners. My priority is to drive the growth of joint solutions through value-add channel partners who focus on outcomes for our customers.

As market maturity and growth is increasing for IoT Solutions, industrial networking offers a robust, secure and purpose-built connectivity in areas of connected factory, warehouses and distribution centres, railways, ports etc.

This includes integrating our top 5 leading eco-system partners in high growth multi-partner solutions in Industries including IoT, Cybersecurity and Software.

Responsibilities include creating business plans with partners, sales acceleration activities with priority channel partners and the eco-system, Cisco sales leadership alignment and building out joint marketing demand generation plays.


March 26, 2018


Play to your strengths. Harness the industrial IoT networking portfolio.

2 min read

I am a big fan of Simon Sinek, world renown leadership coach and author of award-winning books like "Start with Why". One of his mantras is 'If you want to...

January 17, 2013


What Cisco Partners Need to Know About the New Release of VXI

3 min read

Partners can offer Cisco’s collaborative services, enabled by Cisco Jabber, enabling customers to select the work style most suited to their needs: mobile, fixed, and now virtual.