Jeroen Sourbron

Sr. Manager, Business Development

Collaboration Worldwide Channels

Jeroen Sourbron is leading the partner acceleration initiatives in EMEAR for Industrial IoT Networking and Cisco's market-leading eco-system partners. My priority is to drive the growth of joint solutions through value-add channel partners who focus on outcomes for our customers.

As market maturity and growth is increasing for IoT Solutions, industrial networking offers a robust, secure and purpose-built connectivity in areas of connected factory, warehouses and distribution centres, railways, ports etc.

This includes integrating our top 5 leading eco-system partners in high growth multi-partner solutions in Industries including IoT, Cybersecurity and Software.

Responsibilities include creating business plans with partners, sales acceleration activities with priority channel partners and the eco-system, Cisco sales leadership alignment and building out joint marketing demand generation plays.


March 26, 2018


Play to your strengths. Harness the industrial IoT networking portfolio.

I am a big fan of Simon Sinek, world renown leadership coach and author of award-winning books like "Start with Why". One of his mantras is 'If you want to...

January 17, 2013


What Cisco Partners Need to Know About the New Release of VXI

Partners can offer Cisco’s collaborative services, enabled by Cisco Jabber, enabling customers to select the work style most suited to their needs: mobile, fixed, and now virtual.