Jeff Edwards is Director of Partner Sales at Cisco, where he leads strategic initiatives focused on building durable, profitable growth across the partner ecosystem. With more than two decades of experience spanning Fortune 100 scale and high-growth startups, Jeff brings a unique perspective on how partners evolve from transactional resale to lifecycle-led, services-driven value creation. A key leader behind the Americas evolution of Cisco’s 360 Partner Program, Jeff is deeply focused on partner profitability, recurring revenue models, managed services, and customer lifecycle outcomes. His work helps partners move beyond point-in-time deals to predictable, defensible business models that compound value over time. Jeff is also the host of the Shift Happens podcast, where he explores transformation, leadership, and the moments that shape how leaders and organizations grow through change.