Haneen Joudieh

I am the Middle East Africa and TRC Lead for Asset Management at Cisco, based in Dubai. In my current role, my team and I are dedicated to leveraging technology and a customer-centric approach to redefine how organizations manage their assets and drive growth. I joined Cisco five years ago to lead the Expo 2020 Dubai project and campaigns, which was a pivotal moment in my career. Before joining Cisco, I had over 10 years of experience in communication and public relations, during which I helped brands tell their stories and assisted executives in building their personal brands. Early in my career, I won the National ESU Public Speaking competition, which served as a launching point for my journey. Being on that stage, delivering an effective speech, and connecting with an international audience through storytelling ignited my love for public speaking. This passion has driven me to work with executives and individuals from all walks of life, empowering them to strategically tell their stories and create meaningful connections with others.