Giuliano Di Vitantonio

Vice President

Data Center and Cloud Marketing

A recognized leader in enterprise solutions go-to-market for more than a decade, Giuliano Di Vitantonio is Vice President of Data Center and Cloud Marketing at Cisco. In this role, he leads global marketing for the Cisco portfolio of products and solutions that target the data center and cloud infrastructure markets, across the enterprise and service provider segments. He is a core team member of Cisco’s Data Center Board and Cisco’s Cloud Board, which drive innovation and customer value as Cisco customers move to adopt new computing models.

Di Vitantonio has been with Cisco since 2011. Prior to Cisco he spent 17 years at Hewlett-Packard, where he held leadership positions in marketing, strategy, business development and R&D. In his last role at Hewlett-Packard, Di Vitantonio led Marketing and Strategic Alliances for Business Intelligence Solutions (BIS), where he was responsible for all aspects of global and regional marketing for BIS, including strategic alliances with SAP Business Objects, Microsoft BI, SAS Institute, and Informatica, among others.

Previously, Di Vitantonio led Hewlett-Packard Worldwide Enterprise Solutions, comprising the pan-company programs that span hardware, software, and services. As part of this role, he led marketing for Service Management, Application Modernization, Information Optimization, and Data Center Transformation, which won the ITSMA Marketing Excellence Gold Award for Best New Solution in 2008.

In prior roles, Di Vitantonio served as a strategy director and business development director in the Office of Strategy and Technology, and was a senior research manager at Hewlett-Packard Labs where he was responsible for research management and innovation incubation.

Di Vitantonio’s business and technical expertise includes business value analysis of technology investments, solutions strategy, IT governance, and IT sourcing models. He has been published widely in industry and technical journals, and has been a visiting lecturer at St Mary’s College, ENST Bretagne, and Universidad Politecnica de Madrid.

Di Vitantonio has a master’s degree in Electrical Engineering from the University of Bologna, with a major in Telecommunications, and an MBA from the London Business School. He has lived and worked in five different countries and is currently based in San Jose, California.


June 25, 2014


What Cisco’s Top Cloud Infrastructure Means to You

2 min read

Arguably 2014 is already turning out to be a big year for cloud. Some have even called it “The Year of the Cloud.” Cloud implementation continues to play an essential role in overall IT strategy: A recent report says 80% of cloud adopters saw improvements within 6 months of moving to the cloud. According to […]

March 4, 2014


CIO or IT Services Broker?

2 min read

In the heart of the overall shift from cloud computing as an isolated project to a central IT strategy, a particular tenet is reigning supreme: hybrid IT strategies. As cloud computing continues to evolve, new technologies are emerging to support the dynamic creation of cloud services. CIOs are increasingly feeling the need to deal with […]

October 3, 2013


Cisco in the Cloud: Consistency is the Key

1 min read

Trust is built with consistency.  This axiom is certainly true of Cisco’s credibility with customers in the cloud computing space, where Cisco is investing to ensure enterprise customers are able to rapidly build private clouds, or to procure Cisco Powered cloud services from our Cloud Service Provider partners, who, in turn, are using Cisco technology […]

April 1, 2013


Learn How You Can Benefit from Cloud Computing Part 2 ̶ “Adopting the Cloud”

1 min read

In my March 18th post, I wrote about a series of Cisco educational webinars on the challenges and opportunities of cloud computing. Two of the webinars take place soon – April 9 and April 17 – so you might want to “check them out.” In addition to those webinars, Cisco is joining leading analyst firm […]

March 27, 2013


Big Data is Just the Beginning: Cisco Connected World Technology Report

3 min read

This week, the third and final chapter of the most recent Cisco Connected World Technology Report was released. This global survey asked 1,800 IT professionals in 18 countries across a broad range of industries to share their views on the potential challenges of Big Data and beyond. In a previous post , I discussed the evolution […]

March 18, 2013


Learn How You Can Benefit from Cloud Computing

2 min read

Cloud computing provides new opportunities to increase capacity and add new capabilities on the fly.  Whether you are an enterprise looking for ways to make your business more agile and responsive to market transitions, a Service Provider exploring new business models, or an executive wondering how your employees can benefit from cloud collaboration services, there’s […]

December 18, 2012


The Evolving Data Center : Perspectives from the Gartner DC Conferences

3 min read

I have just come back from the Gartner Data Center conferences in London and Las Vegas where I got to witness the increasing relevance of Cisco in the data center. The critical role of the network to enable the world of many clouds has becomes evident, and Cisco continues to establish itself as an innovator […]