With a deep background in content strategy and customer marketing, Charlotte helps shape customer engagement and storytelling at Cisco, at scale and with impact. As Global Content Strategy Lead for Customer Lifecycle Marketing, she focuses on transforming customer insights into outcome-led digital engagement. She specializes in translating complex technology into clear, compelling narratives that support adoption, growth, and long-term value. Charlotte is passionate about elevating the voice of the customer and building scalable engagement models. By leveraging data, AI, and creativity, she delivers personalized experiences that resonate with customers throughout their entire lifecycle. Charlotte lives in Hampshire, UK, with her husband, their son and daughter, and an endlessly energetic Working Cocker Spaniel, Jasper. Outside of work, she enjoys hiking with Jasper and her family, swimming, and paddle boarding.