Location-based Services in Education – Enhanced Experiences on Campus
Universities, or actually any campus environment, can gain a lot of value from the emerging location-based services (LBS). There are a few characteristics that render campuses as prime hotspots that enable richer WiFi-based LBS experiences. Firstly, there is a captive audience: students and staff spend a lot of time for almost 9 months of the […]
Retail & Location Services – hype or happening – what is the value
Location Services has been a holy grail in many industries for almost 5 years now and none more so that in the retail industry. In recent discussions with Chief Executive...
Location Services & Air Travel
As mobile devices are increasingly part of our lives, whether or not airports provide wireless is increasingly becoming an expectation of connected mobile consumers. With all these passengers roaming through airports on their mobile devices, having an airport Wi-Fi network presents countless opportunities for airport business leaders to tap into location intelligence and analytics to optimize […]
Special Guest Post: Observations from Geneva Airport Passenger Terminal Expo – Part 2
EDITOR'S NOTE: This post is a continuation of Brendan's from Tuesday on my observations from the Geneva Airport Passenger Terminal Expo. One of the things that strikes me here at...
Special Guest Post: Observations from Geneva Airport Passenger Terminal Expo
I’m standing here today in Geneva, at the annual Airport Passenger Terminal Expo, where Cisco and SITA are presenting our joint solution for WiFi-based location-based services in airports. This solution enables deep insights and understanding of how passengers use and move throughout their arrival or departure journey. The event kicked off this morning with a […]