Avatar

Brendan O'Brien

Director Global Product Marketing

Connected Mobile Experiences

Dr Brendan O’Brien, Director Global Product Marketing for Cisco Connected Mobile Experiences.

Brendan leads the marketing and evangelizing of Cisco’s new Connected Mobile Experiences (CMX) solutions -- which enables enterprises to turn WiFi into a business and services innovation platform. Working closely with large enterprises and Service Providers globally he helps address advocate the various business modesl and opportunities that are emerging to enable monetization of WiFi generated data and analytics. 

 

Prior to Cisco as founder and CEO of ThinkSmart Technologies, Brendan successfully led the company from its foundation in mid 2010 to acquisition by Cisco Systems in September 2012.  ThinkSmart was recognized as the leader in pioneering the market for location-based analytics using WiFi. It was founded as a University spin-out, attracted world leading post doctoral researchers, and under Dr O’Brien’s leadership drove awareness and adoption globally through ThinkSmart’s ground-breaking software. 

Articles

May 28, 2013

NETWORKING

Location-based Services in Education – Enhanced Experiences on Campus

3 min read

Universities, or actually any campus environment, can gain a lot of value from the emerging location-based services (LBS). There are a few characteristics that render campuses as prime hotspots that enable richer WiFi-based LBS experiences. Firstly, there is a captive audience: students and staff spend a lot of time for almost 9 months of the […]

May 14, 2013

NETWORKING

Retail & Location Services – hype or happening – what is the value

1 min read

Location Services has been a holy grail in many industries for almost 5 years now and none more so that in the retail industry. In recent discussions with Chief Executive...

April 15, 2013

NETWORKING

Location Services & Air Travel

1 min read

As mobile devices are increasingly part of our lives, whether or not airports provide wireless is increasingly becoming an expectation of connected mobile consumers. With all these passengers roaming through airports on their mobile devices, having an airport Wi-Fi network presents countless opportunities for airport business leaders to tap into location intelligence and analytics to optimize […]

April 11, 2013

NETWORKING

Special Guest Post: Observations from Geneva Airport Passenger Terminal Expo – Part 2

1 min read

EDITOR'S NOTE: This post is a continuation of Brendan's from Tuesday on my observations from the Geneva Airport Passenger Terminal Expo. One of the things that strikes me here at...

April 9, 2013

4

NETWORKING

Special Guest Post: Observations from Geneva Airport Passenger Terminal Expo

1 min read

I’m standing here today in Geneva, at the annual Airport Passenger Terminal Expo, where Cisco and SITA are presenting our joint solution for WiFi-based location-based services in airports. This solution enables deep insights and understanding of how passengers use and move throughout  their arrival or departure journey. The event kicked off this morning with a […]