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Vote for the Winners of the DoGooder Video Awards

March 26, 2013 at 9:40 pm PST

The field for this year’s DoGooder Video Awards is down to a handful of superb finalists. Now you can help choose the winners.

With great difficulty, the DoGooder team has narrowed an incredible array of funny, moving, and compelling videos that communicate important messages down to several finalists.

Voting is easy; just select your favorite video or videos in each category. Visitors can vote once per day through April 5, 2013. This is a great opportunity to get involved with cause video and have an impact on organizations doing crucial work.

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Cisco Sponsors DoGooder Awards to Recognize Videos that Inspire Social Change

March 5, 2013 at 7:00 am PST

Today, many people and organizations use video to create real impact for social causes.

Meanwhile, the prevalence of video in our everyday lives is growing by the minute. A February 2013 report by Cisco indicates that video accounted for more than half of all mobile traffic for the first time in 2012. It is expected to account for two-thirds by 2017.

We are holding the potential to change the world in the palms of our hands.

To recognize those who are taking advantage of the power video has to multiply impact on people, communities, and the planet, Cisco Corporate Social Responsibility (CSR) is supporting the 2013 DoGooder Video Awards.

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YouTube and the Customer Journey

February 13, 2013 at 12:06 pm PST
Cisco's Social Media Gadget

Cisco’s Social Channel Feeds allow encourage visitors to continue their social journeys from YouTube.

YouTube video plays several key roles in the Customer Journey. The video platform offers customers a way to engage through comments and sharing content with one another and plays a supporting (sometimes starring) role in other social media campaigns by serving up videos for Twitter, Facebook and blogs.

While it is more obvious that these other Social Media Platforms steer the customer journey towards YouTube videos, it is also interesting to note where and how the customer journey continues on from online video. Video can and does assist in the continuation of the customer journey towards these other social media platforms. The trick is optimizing YouTube to tap the full potential online video has in supporting and continuing the customer journey:

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Loose Lips Might Sink Ships – The Conundrum of Social Communication

Loose lips might sink ships is a propaganda idiom originated during World War II to bring awareness to the hazards that may be caused by careless talk of subject matter that could be potentially vital information to the enemy.  As a US Navy veteran, I take this to heart and do my best to protect corporate data no matter how insignificant it may seem.  However, social communication sites such as FacebookTwitter and YouTube provide new avenues of personal sharing in a social context that could have considerable ramifications in a professional context.

The other day I was talking to somebody about the challenges of publicly available communication sites and concerns on how to secure professional content from being openly shared.  In many cases employees use the before mentioned sites to communicate internally or externally and often times may be sharing sensitive corporate data on these sites — not with the intent of being malicious, but because it seems like the right way to share information or they want to circumvent IT placed restrictions.  He then shared a story with me of a coworker that posted a simple status update to a social site, something to the affect Read More »

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Got Video? 5 Tips to Help You Create Compelling Video

In February 2012 179 million U.S. Internet users watched nearly 38 billion online videos, according to industry research.  Predictably, YouTube statistics are colored with consumer viewing behavior. But B2B online video viewing grew 27% from 2010 to 2011 and eMarketer estimates that B2B spending on online video will rise as much as 55% this year. Which makes it the fastest growing ad format in 2012. In fact, your B2B audience expects you to engage them via video. Companies that don’t utilize video as part of their marketing efforts are likely to use lead generation opportunities to competitors that do.

Having online video in your mix is a priority for marketing in the coming year. Here five tips to help  you create compelling videos to drive your business:

 Content is all around you – You already posses a wealth of content that can be reused, recycled and repurposed into online video. It’s tucked into the deep recesses and dank corners of your business. White papers, promotional materials, training videos, presentations developed for product briefings, keynote presentations given by your executive teams at conferences, panel discussions, interviews – the list is endless if you really look. Identify it, categorize it, and leverage it to engage your customers and prospect.

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