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The Use and Impact of Social Media: A Blog Post

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In recent years, social media has become the staple of communication. I remember when I was only about 11 years old and I first discovered the wonder of Myspace. This tool (the first of its kind) led the way to Twitter, Facebook, LinkedIn, Pinterest, etc. Social media opened up a whole new world of opportunity and how people communicate with each other and even businesses. However, the power of social media comes with a price if you do not know how to use it. That is why, when it comes to social media, a person must realize who their audience is and what they would like to portray. There are a few key points when deciding to use social media as a platform of communication:

  • Start with listening to your audience and observing their activity prior to engagement.
  • Create a strategic Social Media plan.
  •  It is also important to set goals that you want to achieve overall and pay attention to how social media plays into these goals that you have.
  • Set goals that map your overall objectives (personal/professional use).

When you’re using social media for personal use, you may have a different audience and a different reason for your posts than if you were using social media for professional use, where your views are projected onto the organization as a whole. In a professional setting, social media can be used as a tool for an organization to communicate with their customers. Customers may use this tool to express to the organization how much their products/services do for them, or possibly what they don’t do for them. There are also people who use social media purely to induce negativity, and they will be around no matter the platform. They are called “trolls” and it is best to avoid them and to pay them no attention.

Whether you choose to use your platform for business or personal use, it is always necessary to remember these tips:

  • Remember that whatever you post is most likely accessible to others as well.
  • What you post can end up on search engines and on other people’s news and activity feeds.

These have been the most important lessons that I have learned in my experience and utilization of social media. Listen, create a plan, set goals and be aware of your audience and the content that you are posting. These days where there seems to be a “no limits” attitude with sharing information, which has in turn caused people or businesses a lot of trouble. What important lessons have you learned about social media? Are there any mistakes that you’ve made on a social media platform that caused you problems? What advice would you like to give others on their usage of social media? I would love to hear your thoughts.

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Winners of 2013 DoGooder Video Awards Announced

April 12, 2013 at 6:02 am PST

Today, four videos that were created to inspire social change were named the winners of the seventh annual DoGooder Video Awards.

The DoGooder Video Awards recognize the creative and effective use of video in promoting social good. The awards are organized by See3 Communications, the Nonprofit Technology Network, and YouTube. The winners were announced today at the Nonprofit Technology Conference in Minneapolis, Minnesota.

As the sponsor of the DoGooder Video Awards, Cisco will provide a US$3500 cash prize to each of the following winners:

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Vote for the Winners of the DoGooder Video Awards

March 26, 2013 at 9:40 pm PST

The field for this year’s DoGooder Video Awards is down to a handful of superb finalists. Now you can help choose the winners.

With great difficulty, the DoGooder team has narrowed an incredible array of funny, moving, and compelling videos that communicate important messages down to several finalists.

Voting is easy; just select your favorite video or videos in each category. Visitors can vote once per day through April 5, 2013. This is a great opportunity to get involved with cause video and have an impact on organizations doing crucial work.

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Cisco Sponsors DoGooder Awards to Recognize Videos that Inspire Social Change

March 5, 2013 at 7:00 am PST

Today, many people and organizations use video to create real impact for social causes.

Meanwhile, the prevalence of video in our everyday lives is growing by the minute. A February 2013 report by Cisco indicates that video accounted for more than half of all mobile traffic for the first time in 2012. It is expected to account for two-thirds by 2017.

We are holding the potential to change the world in the palms of our hands.

To recognize those who are taking advantage of the power video has to multiply impact on people, communities, and the planet, Cisco Corporate Social Responsibility (CSR) is supporting the 2013 DoGooder Video Awards.

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YouTube and the Customer Journey

February 13, 2013 at 12:06 pm PST
Cisco's Social Media Gadget

Cisco’s Social Channel Feeds allow encourage visitors to continue their social journeys from YouTube.

YouTube video plays several key roles in the Customer Journey. The video platform offers customers a way to engage through comments and sharing content with one another and plays a supporting (sometimes starring) role in other social media campaigns by serving up videos for Twitter, Facebook and blogs.

While it is more obvious that these other Social Media Platforms steer the customer journey towards YouTube videos, it is also interesting to note where and how the customer journey continues on from online video. Video can and does assist in the continuation of the customer journey towards these other social media platforms. The trick is optimizing YouTube to tap the full potential online video has in supporting and continuing the customer journey:

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