Cisco Blogs


Cisco Blog > Corporate Social Responsibility

Cisco Multiples Impact at the World Economic Forum

January 20, 2014 at 7:00 am PST

 Profound political, economic, social and, above all, technological forces are transforming our lives, communities and institutions. New global social communication channels are shifting the way decisions are being made from a hierarchical approach to a networked approach, with more access regardless of age, gender, and location. Given these large scale global changes, how do world leaders develop the insights, initiatives, and actions necessary to respond to current and emerging challenges?

That is what Cisco Chairman and CEO John Chambers and a team of Cisco executives will discuss this week at the annual World Economic Forum (WEF) in Davos, Switzerland. They will join other business leaders to meet with 250 top political leaders and heads of international organizations to discuss how global governance can be improved through public-private cooperation. The theme of the event is “The Reshaping of the World: Consequences for Society, Politics and Business.”

John will speak on a panel entitled “The New Digital Context: What societal, economic and technological forces are reshaping the digital landscape?” The panel will be moderated by George Cologny, Chairman of the Board and CEO of Forrester Research and also includes Marc Benioff, Chairman and CEO of Salesforce.com, and Gavin Patterson, CEO of the BT Group. You can watch the panel on the WEF website from 9 to 10 a.m. CET (12 to 1 a.m. PST) on Wednesday, January 22.

WEF 2014 logo

Cisco executives in attendance will be Tae Yoo, Senior Vice President , Corporate Affairs; Chris Dedicoat, President, Europe, Middle East, Africa and Russia; Chuck Robbins, Senior Vice President, Worldwide Field Operations; and Padmasree Warrior, Chief Technology and Strategy Officer. Cisco attendees will share their insights on how information and communication technology (ICT) can drive continuous innovation and enable sustainable growth. They will also share information about Cisco’s leading corporate social responsibility (CSR) initiatives, which use the Internet of Everything to deliver positive impact through public-private partnerships.

This video overview of CSR activities will be shown at WEF:

Tae Yoo is a table host at a discussion about Technology for Humanity moderated by Al Gore on Wednesday. Tae recently wrote a blog for the Cisco CSR-sponsored Impact X section of the Huffington Post called How Empowering Women in IT Can Spur Economic Development. CTO Padmasree Warrior is a well-known Twitter user.  You can follow the account of her activities at WEF at http//twitter.com/Padmasree.

John’s talk and the WEF twitter conversation (#WEF2014) will be shown live on the Cisco CSR website, csr.cisco.com. For more information about how to watch the public WEF sessions and follow the conversation, please refer to the World Economic Forum website.

 

Tags: , , , , , , ,

Why Good Job Creation is Top of Mind for Policymakers

Today’s economic development business news frequently includes stories about local digital and technology start-up incubators. What’s happening here that attracts so much attention? Pure and simple, it’s driven by the ongoing quest for communities to support sustainable twenty-first century job creation.

During the industrial revolution the residents of many major cities benefited from full employment, the large employers prospered and the collective local economy thrived. Most people made a good living and the populous was satisfied. But over time, things began to change – slowly at first, the reports of unrest seemed like isolated incidents. Then it happens, the big revelation – the day of reckoning arrives.

Read More »

Tags: , , , , ,

Exploring the Mindset of ICT Innovation-Driven Nations

Have you ever been on a journey with someone where you’ve obviously lost your way, but they won’t let you stop and ask for directions? They refuse to acknowledge they need help. Why is that?

“Through pride we are ever deceiving ourselves. But deep down below the surface of the average conscience a still, small voice says to us, something is out of tune.” – Carl Jung, psychologist and innovative thinker

Read More »

Tags: , , , , ,

Global IT Report 2013: Broadband Investments Bring Growth and Jobs

Can broadband lead to economic growth and employment?

This year’s edition of the World Economic Forum’s Global Information Technology Report (GITR), sponsored in part by Cisco, tackles this critical question and the answer is a decisive ‘yes’. Launched today (April 10) in New York, this year’s GITR, titled “Growth and Jobs in a Hyperconnected World”, details how 144 countries are investing in broadband and IT, and realizing benefits of economic growth and employment.

The top of the report’s Networked Readiness Index (NRI) rankings are dominated by northern European, north American and ‘Asia Tiger’ countries. Several emerging countries, however, are making significant strides: Mexico (progressing from 76th to 63rd) and Colombia (advancing from 73rd to 66th) in Latin America, Turkey (moving from 52nd to 45th) in Central and Eastern Europe, and Kazakhstan (improving twelve positions rom 55th to 43rd) and Georgia (rising from 88th to 65th place) in the CIS region.GITR 2013 - Cover_Page_001

But while these emerging countries experienced gains in their Networked Readiness, other emerging economies are not making progress in narrowing the divide. So what can countries do to boost broadband adoption in order to capture economic growth and employment benefits?

My colleague, John Garrity, and I focus on this question in our GITR chapter examining national broadband and ICT plans. (Chapter 1.3, “Convergent Objectives, Divergent Strategies: A Taxonomy of National Broadband and ICT Plans”)

We found that governments seeking to expand broadband adoption emphasize policies that focus on fostering demand as well as broadband supply. (Figure 1)

Pepper - GITR Blog Fig1

Broad-based plans are the most comprehensive and incorporate a wide range of policy recommendations on both supply- and demand-side dimensions. Examples of broad-based country plans include the United States (2010) and Qatar (2011).

Supply-driven plans focus on actions to build out infrastructure and increase broadband availability through competition and investment policies; they also include direct action to reach underserved populations. Country examples include Australia (2009), Germany (2009) and the United Kingdom (2010).

Demand-driven plans focus on intensifying the utilization of broadband and ICTs to drive economic growth such as in Morocco (2008) and Poland (2008).

A minority of plans are limited in both the supply- and demand-sides. However, even these Emergent plans are valuable as they begin a national conversation on broadband.

The taxonomy we developed (see Figure 2) establishes a common language governments can use as they develop their national broadband plan and provides a way to identify gaps in current broadband policy environments. Countries without a cohesive national broadband plan risk losing ground in terms of global competitiveness.

Pepper - GITR Blog Fig2

Read more about the GITR 2013 report, sponsored by Cisco, at http://reports.weforum.org/global-information-technology-report-2013/

Watch the unveiling of the GITR 2013 live at: http://new.livestream.com/wef/2013ITReport

Download the Cisco contributed chapter featuring our new taxonomy for national broadband plans: GITR 2013 -- chapter 1.3 Convergent Objectives, Divergent Strategies CISCO

Tags: , , , , , , ,

Cisco Recognized on “Global 100 Most Sustainable Corporations in the World” List (#WEF)

January 23, 2013 at 1:41 am PST

Cisco is honored to be on the Global 100 list of the worlds’ most sustainable companies as announced today at the World Economic Forum in Davos by Corporate Knights, a Toronto, Canada-based media and investment research company.

Being recognized by Corporate Knights as a company that takes sustainability very seriously is a nice reflection of the values that our 66,000 global employees hold.  We certainly want to be a successful company and a measure of that success includes operating in a sustainable and responsible manner.  Cisco strongly believes in creating shared value for the communities in which we operate as well as our business.

Tae Yoo, Cisco’s Senior Vice President of Corporate Affairs commented, “We are very proud of our inclusion on the Global 100 list. Cisco is deeply committed to corporate social responsibility and utilizing the power of people and technology networks to multiply our impact on society, the environment and our business.”

Commenting on this year’s Global 100, Toby Heaps, Corporate Knights CEO, remarked, “the Global 100 are leading a resource productivity revolution, transforming waste into treasure and doing more with less. They are steering our civilization away from ecological overshoot and back to a place of balance with our planet.”

Read More »

Tags: , , , , ,