Cisco Blogs


Cisco Blog > The Platform

Social Media: What the British royals are teaching the rest of us about social

Many of us are turning to social media to not only give us news on our friends, but news of the day.

The birth of a royal baby to Kate and William took Twitter and Facebook by storm… and the British monarchy right into the Internet age. Companies can do the same by tapping into what people are already excited about.

In my latest blog, I talk about how to make your own content timely and interesting. Read the full post here

Tags: , ,

What the British royals are teaching the rest of us about social: What companies can learn to do

Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social.

The royal baby is merely two weeks old and already doing a lot to bring the British Monarchy into the Internet age:  “The Twitter of tiny feet as William and Kate announce arrival online in historic first.”

britishtweet

bbcbreak

We’re also using social media to connect with current and potential customers. It’s no longer a question of should companies use it… but how. How does a business reach who it wants to reach, stay relevant, listen to what they’re saying, and help them influence others?  Read More »

Tags: , , , , ,

The Social Media Play on Search Engines

February 26, 2013 at 9:33 am PST

This post is included  as part of a series related to social media training efforts underway at Cisco.  I sat down with Mark Traphagen  and Phil Buckley of Virante to ask a few specific questions around social media and how social media interacts with search engine  marketing and optimization.  This is the first of two parts for this interview.  

HAK51746What impact does Social Media have on Search Engines?

The first search engines were little more than human-fed directories.  As the web took off, trying to human index it became unworkable, for obvious reasons.  By far the most obvious and dramatic effect is seen in the growing personalization of search results. Since at least 2007, Google results have been influenced more and more by the searcher’s location, past search history, and how she interacts with web sites, among other factors. With Google’s introduction of Search Plus Your World in early 2011, social network influence came front and center.

Now by default if a searcher is logged in to Google while searching, her results are heavily influenced by Google contacts, including Gmail contacts and people circled on Google+.  Bing has begun a similar effort incorporating a user’s Facebook friends. Larry Page and Sergey Brin, the founders of Google, revolutionized web search with their invention of the PageRank algorithm, which counts links between sites as “votes” and weighs those votes by relative authority.  When the social web emerged, Google and other search engines realized that social interactions online could provide a new source of signals, a way to diversify the signal set and augment or confirm the signals being sent by links.  Since then, they have been slowly increasing the amount of effect that social signals have on search results.

Read More »

Tags: , , ,

Using Research to Impact Our Social Media Strategy

I joined the Cisco Global Social Media Team in February of this year (2012).  It has been one wild ride on this team with LaSandra Brill as my manager.  The learning curve has been steep and the team dynamics great.  When I joined the team, my responsibilities included managing the community strategy (Cisco Communities), the Facebook corporate strategy, the Twitter corporate strategy, the Cisco mobile events app, and social integration on Cisco.com (which includes social login).  I also helped lead the social execution of our #WorkTogether campaign in September.  My responsibilities changed slightly during a recent reorganization; now I focus on our blog and community strategy, social CRM, governance and policy, and social integrations on cisco.com.

Two principles have guided my team:

  1. Research – Understand what Cisco enthusiasts, customers, partners, and prospects want to see on our social channels through objective research.
  2. Delivering Value – Deliver quick wins while at the same time working on the larger initiatives.

4 Research Initiatives & Their Results:

Read More »

Tags:

Executive Engagement in Corporate Social Media #ragancisco

March 26, 2012 at 1:58 pm PST

More and more companies are starting to integrate innovative social strategies to enhance their efforts of connecting with the outside world. As is the case with all large-scale corporate changes, advancing a company’s social business and ensuring long-term success calls for upper management support.

We sat down with Michael Brito (@britopian) from Edelman, Sheila Jordan (@CiscoSheila) from Cisco, and Jeremiah Owyang (@jowyang) from Altimeter Group to find out what they thought about getting Executives involved with employees’ social pursuits. Hear what they had to say in this short 2-minute video:

How can I learn more about getting Executive support for social media? Read More »

Tags: , , , , , , , , ,