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Social Media Can Accelerate the Social Good

Recently, I participated in a conversation with our LinkedIn community on GETideas.org. The crux of the discussion was labels--should there be a universal taxonomy for terms such as Global Education, and would trying to foster global adoption of such terms speed up the transformation of the societal challenges we face today? It got me thinking about all sorts of terms that pop into our language stream. One day you’re talking about the “inequalities of the distribution of wealth and the effects of taxation on global markets;” the next day you’re texting an associate and summing up your thought stream with the word “Occupy”.

In my preparation for a panel discussion called Why enterprise Social Media Loves Social Good?, I poked around online to see if there was any consistency in the meaning for the term “social good”. Almost all the discussions and posts I found connected “social good” directly to its use within the business community. While businesses vary in their approaches to social good, this definition seems to be a common one: “A good or service that benefits the largest number of people in the largest possible way. Some classic examples of social goods are clean air, clean water and literacy; in addition, many economic proponents include access to services such as healthcare in their definition of the social or “common good”. (Source: http://www.investopedia.com/terms/s/social_good.asp) Read More »

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A Book on Social Media for A Good Cause

May 31, 2011 at 3:06 pm PST

I love writing about people or initiatives that help advance society. That brings me to this blog post: Smart Business, Social Business, a new book by Michael Brito (@britopian), VP of Digital at Edelman. Although the book is not out yet, I’m already excited for 2 reasons:

1.        The book focuses on the internal requirements of enabling a successful social business – a topic close to my heart and one that is often an “overlooked” or “after thought” area for many companies. It walks the reader through the internal transformation of organizations into a social business and describes the key factors to be considered in this evolution.

2.       Michael will be donating the book royalties to Not for Sale, a non-profit organization on a quest to end human trafficking and slavery.

The book will be available on July 26 but you can pre-order now. What can be better than learning and helping at the same time? We sat down with Michael to learn more about his cause and of course, the book. Check out our interview with him and some exclusive lessons learned – you’ve heard them here first!

Lesson #1: Operationalize social media internally to have a more effective external voice.

Lesson #2: Pay close attention to the social customer, understand their behaviors and usage models, and build core relationships with them (usually through their social counterparts, the Community Managers and subject matter experts).

Lesson #3: In order for an organization to really change, there must be a fundamental shift in culture that starts at the top and filters down to the rest of the organization.

To learn more about Michael’s book, visit http://www.thesocialbusinessbook.com.  Happy reading!

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Social Media for Social Good – And What the Business World Needs to Remember

May 13, 2011 at 12:09 am PST

I went to the #social4good event last night at Stanford which featured guest speakers actor, Kevin Bacon and author of the book “The Dragonfly Effect”, Jennifer Aaker. I am always curious to learn about how other people and industries use social media so I was looking forward to hearing interesting tidbits on what else….social media for social good. Kevin Bacon took the stage (no pun intended!) to share his thoughts on the concept of six degrees of separation and how it triggered the birth of www.sixdegrees.org. Did you know he first thought the notion of six degrees Read More »

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Social Media for Social Good

January 28, 2011 at 3:27 pm PST

Collaboratively written by Charlie Treadwell and Sushant Sahani as a summary of the Social Media Club – Silicon Valley chapter’s inaugural event titled Social Media for Social Good.

With no shortage of events for marketing professionals to speak about social media, ROI, lead generation and corporate adoption, we thought it would be great to share our experience participating in an event from the opposite side of the spectrum. At PayPal last night, the inaugural meeting of the Social Media Club – Silicon Valley chapter focused on Social Media for Social good. The panel consisted of:

  • Louis Gray, vice president of marketing at My6Sense, and a well-known commentator on social media tools and trends, will moderate a top-notch panel including: Read More »

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Social Media Club Silicon Valley: Social Media for Social Good #smcsv

January 24, 2011 at 8:50 am PST

I’m participating in a panel discussion at PayPal on Thursday evening about using social media for social good. This is the inaugural meeting of the Social Media Club – Silicon Valley, and it will be a great opportunity to meet some social media professionals.

I’m extremely interested in this discussion, as I am only 3 months into my new role as Marketing Strategy Manager for Corporate Social Responsibility (CSR). I believe social media is powering a revolution in social causes today.

Please join us at this event if you’re in the bay area, and if you can’t make it, I’ll post a follow up blog and try to capture some video interviews.

Read More »

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