Cisco Blogs


Cisco Blog > Digital and Social

Social Media Business Strategy: Listen and Learn from Your Customers – Part 2

January 24, 2013 at 1:00 pm PST

This post is included  as part of a series of posts related to social media training efforts underway at Cisco.  I sat down with our corporate Cisco Social Media Listening team members team members members (Charlie TreadwellBernadette KoscielniakGeorge MetrikNancy RivasMichael HoppsDavythe Dicochea, and Jennifer Robertsto ask a few specific questions around social listening. This is  the second part of the interview.  Read the first part of this series. 

What tools are available to enhance the social listening effort?

Various listening platforms are available, with varying focus areas in metrics and data streams.  In a June 2012 report, eMarketer profiles the strengths of industry leading platforms as followed:

Profile of Select SM Monitoring Services 2012

Read More »

Tags: , , ,