We estimate there are approximately 1.4M potential mid-size and large customers globally. Reaching them with the right message and the right offerings at the right time is not trivial, nor is it something that just luckily happens. It takes a good understanding of the sales cycle and most importantly the knowledge of how to start the conversation around business planning and strategy. There is lots of new business to be won and Cisco is committed to your success with these customers. Cisco’s new Partner Led Sales Excellence Training can set you on the right path.
Effective business planning is an important value that we bring to the customer. A roadmap and a list of recommendations helps customers make strategic decisions across their organization without having to piece together all the offerings and connect all the dots themselves. That level of planning and consulting ultimately secures your place as a trusted advisor with the customer.
The new Partner Led Sales Excellence Training Modules help you get started. Read More »
Cisco’s commitment to its channel partners takes another step forward at the Cisco Asia Pacific, Japan and Greater China (APJC) Partner Led Network 2012 event in Bangkok, Thailand, this week. With over 300 channel partners who focus on the mid-market and small business segments gathering from all around the region, Cisco has made each and everyone of them the focus of attention.
Andrew Sage, vice president for Cisco’s Worldwide Partner Led and Bastiaan Toeset, director of Partner Led for the APJC Partner Business Group, took some time off their preparations for the event to give you a preview of what’s to come.
Look out for more updates on this event on this blog and on twitter at the hash tag #ciscopln2012
We’ve just formally kicked off our new fiscal year and, last week, we completed our annual global sales meeting where John Chambers, Rob Lloyd, and the Cisco leadership team charged up our sales organization around the Next Cisco.
So what does the Next Cisco mean to our partners?
One message that I want you to hear loud and clear is that partners are, and will continue to be, an integral part of our strategy.
Here in the United States, many kids are beginning a new school year, so I thought I a quick math lesson would help me illustrate the value partners bring and what’s happening here at Cisco.
Watch this short video for my math lesson to help you better understand what’s changing, what’s not, and how Cisco, along with our partners, adds up to success.
Keep reading for more details on my math lesson. Read More »
Your profitability is a top priority for us at Cisco. In fact, we are increasing our investments in our partner incentive and profitability programs in Fiscal Year 2012 to help you not only drive profitable growth, but also to evolve your businesses.
With your input, we frequently refine our incentive and profitability programs to help you stay at the forefront of the industry and enhance your relevancy to customers. FY12 is no exception. Here’s a list of what’s new.
• We are rolling out the Teaming Incentive Program (TIP) globally to offer Cisco partners an opportunity to realize higher margins in deals where they team with Cisco.
• We are streamlining the Opportunity Incentive Program (OIP) to make it easier and faster for partners to receive approval on deal registration, and therefore, boost adoption and opportunity for higher margins for partners.
• We are simplifying the Technology Migration Program (TMP) and expanding competitive trade-in product recognition for easier quoting purposes.
• We are adding incentives to the recently announced Cisco Cloud Partner Program to help partners monetize the rapidly growing cloud market opportunities.
• We are building new incentives, which will be announced later in FY12, to reward our partners for actively participating in the new Partner Led go-to-market model.
• We are refreshing our ground breaking profitability program – the Cisco Value Incentive Program (VIP) – to meet changing customer and market demands and ultimately to help partners successfully evolve their practices as the industry moves forward. Read More »
It’s no secret that Cisco has been on a journey to simplify and make it easier to work with us.
In May, we took a leap forward in this process and announced a series of changes across our global engineering, sales, and services teams to streamline our organizational structure and speed decision making.
Today I’d like to outline the next step in this process and how it affects partners. I also want you to know that many of the changes you’re seeing at Cisco are a result of what we’ve heard from you, so I encourage you to keep the feedback coming (via Twitter, by talking to your account manager, or by leaving a comment here on this blog).
Let’s take a closer look at the changes to the Worldwide Partner Organization, which fall into three main areas: Partner Led, Partner Marketing, and geographic alignment.
1) Partner Led
Our Partner organization will assume responsibility for building the global capabilities to support Partner-Led – one of two global go-to-market selling models. The Partner Led global sales model will increase Cisco’s reliance on partners to address the needs of customers across all market segments where Cisco will not have a high-touch sales presence.
Andrew Sage will take on the role of Vice President, Partner Led. A 12-year Cisco veteran, Andrew most recently spear-headed our Small Business Sales efforts and was instrumental in shaping our key strategies for the Partner-Led model.