Many years ago, when Cisco first began preaching the virtues of network intelligence, only the ardent technophiles – the customers we love the most – seemed to pay close attention.
How times have changed.
The continuing explosion in IP traffic and the proliferation of connected devices and applications is dramatically transforming network traffic patterns, making network intelligence more important than ever.
Cisco’s continuous innovation in network architectural intelligence continues to pay off:
ACG’s 1Q2012 market share report was recently released, and Cisco grew its No. 1 position in the edge and core routing segments: Cisco has gained core routing market share in seven straight quarters (and 12 of the last 13 quarters), and edge routing market share four of the last five quarters.
Consider this: The CRS-3 has achieved $1 billion in total orders, with nearly 200 customers and almost 3,000 systems shipped, in just a year and a half. In total, Cisco has over 460 total CRS customers.
Cisco’s architectural approach enables the best delivery of video and mobility through leveraging the network intersection points of the cloud, network, and client. This architectural approach has given Cisco the ability to play many roles in the network, giving us access to where all the intelligence resides. No other company can compare to the amount of presence and intelligence we have in the network.
Innovations such as nV (network virtualization) technology, which intelligently blends the network edge, aggregation and access layers into a single ASR 9000 system, deliver up to 70 percent operational expense savings, increase network capacities and accelerate IPv6 service deployments. Therefore we’re addressing our customer’s most important business concerns by:
Lowering capex through simplifying their network
Lowering opex through scaling their network for operational efficiencies
Increasing revenue through enabling them to leverage network intelligence
We are pleased with our consistent performance over time despite the very competitive nature of the service provider routing market, and with our culture of continuous innovation we are confident in our ability to be the partner of choice for global service providers in helping them where it matters most – their bottom lines.
In my 15 years with Cisco, our company has never been more focused on innovation in our core business.
This renewed focus continues to pay off: Cisco has gained core routing market share in five straight quarters and edge routing market share three quarters in a row.
ACG’s 3Q11 market share report was just released, and Cisco remains No. 1 in the edge and core routing segments: Cisco gained 3.4 percent share in edge routing and 2.5 percent share in core routing (3.3 percent overall), quarter over quarter.
In addition to our market momentum, Cisco’s innovation engine is in high gear, with new breakthroughs such as nV (network virtualization) technology. Cisco nV intelligently blends the network edge, aggregation and access layers into a single ASR 9000 system, to deliver up to 70 percent operational expense savings, increase network capacity to an industry-leading 96 Tbps and accelerate IPv6 services.
Technologies like this are critical to delivering superior network capacity and a simpler way for our customers to enable the “Zettabyte Era.” Consider that the total amount of global Internet traffic will quadruple by 2015 and reach 966 exabytes per year according to our research. The projected increase of Internet traffic between 2014 and 2015 alone is 200 exabytes, which is greater than the total amount of Internet Protocol traffic generated globally in 2010.
We want to thank our customers around the world for their commitment to advancing the next-generation Internet.
Just two months ago, we introduced the ASR 9000 System, a 96 Tbps system featuring our new Network Virtualization Technology that allows Service Providers to simplify operations while improving service delivery. The system, with its multi-dimensional scalability, increased service velocity and carrier-class reliability, has been a huge success with service providers.
There’s an interesting dynamic taking place in the Service Provider industry these days: The simplest devices are becoming more capable and complex. The simplest applications are becoming more specialized and personalized. And the networks that enable both are becoming more inefficient and ineffective.
I don’t want to come off sounding like Dana Carvey’s Grumpy Old Man, but I think I’m echoing many of my colleagues within Cisco and the Service Provider industry when I express a growing desire for simpler times.
Maybe not direct-connection, crank-phone, Pennsylvania 6-5000 simpler times – I’m no more willing to give up my iPhone or iPad than the rest of you – but it seems to me we need to rethink the way we design and build networks, develop and deploy services over those networks, and manage and maintain those networks to ensure those services consistently and continuously deliver the types of Internet experiences consumers demand, or rather, expect. Read More »
The industry’s flagship Edge router, the Cisco ASR 9000 Series, just got bigger and better. Today, we’re announcing an expansion of the series with the Cisco ASR 9922 and the Cisco ASR 9000v. But this is far more than just adding some cool new boxes to the family (though they are quite cool…) Rather, this is about how they all work together as one, creating a Cisco ASR 9000 System…which has massive capacity of up to 96 Terabits per second -- that’s more for the edge of the network than the original CRS-1 delivered to the core when it was introduced. To put this capacity in perspective, with 96 Tbps, a single Cisco ASR 9000 System:
Could stream recordings of all Super Bowls, World Cup, and Cricket World Cup matches ever played in less than one second - in high definition;
Every man, woman and child in Beijing, London and Moscow (~43 million people) could watch a HD video movie -- simultaneously;
180,000 DVD’s could be downloaded every minute, and
the entire library of congress could be downloaded in 4 seconds
It’s able to achieve such an incredible level of capacity - more than 36x that of the competitive offerings -- because of the new nV technology which helps the various ASR 9000 units act as a system. This Cisco innovation connects all of these different units - two primary the Cisco ASR 9922/9010/9006 units + over 1900 Cisco ASR9000v units - together, and operates them as a single “super” unit, breaking the boundaries of the Edge, Aggregation and Access parts of the network. Like, say a bank with ATMs, all the intelligence resides centrally in the primary units but is able to service the needs of many different, disparate remote locations with the same high quality of experience. This unique systems approach makes it easier for the operator to manage because it acts not as 1900 different unit but rather as a single, integrated one. New software update? No problem - nV technology distributes it easily from the central location, preventing operators from having to individually update 1900 different ones.