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Digital Malls: The Next Generation of Self-Service Shopping

All the players in the U.S. retail ecosystem today—mall developers, retailers, vending operators, and consumer product manufacturers—are facing key demographic, economic, and technological changes. The “new normal” world of retailing is challenging retail players to reverse vacancy rates and sales declines, create enhanced customer experiences, reduce labor and construction costs, deepen brand differentiation, optimize small urban formats, and justify investment in innovation.

In the midst of these challenges, three emerging, technology-enabled, self-service retail trends offer the glimmer of a new opportunity.

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