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Broadcast Recap: How Professional Services Can Increase Partners’ Profitability

April 20, 2011 at 1:54 pm PST

On Monday I hosted a live Channels Chat video broadcast with Bob Dimicco, Senior Director of Cisco Services. Bob is responsible for the Collaborative Professional Services program that was launched at Partner Summit.

During the broadcast, he offered an overview of how services are a key differentiator for Cisco partners, and he explained how services can drive partner profitability. Here’s a replay in case you missed it.

Cisco’s services strategy places the partner at the center, according to Bob, because partners are critical to Cisco’s go-to market strategy, whether a partner is selling professional services, managed services, or technical services.

In terms of sales, it used to be that products generated far more revenue for partners than services. Five years ago, 80% of partners’ business was product-based, and 20% was generated by services. Now, partners’ business is almost split evenly between product and services. Bob then told viewers that services help an end-customer see how technology can really generate business outcomes.

Want to learn more? In addition to the video replay above, we’ve got a text summary of the broadcast, along with time stamps to identify sections in which Bob addresses key topics, such as market opportunities around architectures, success stories, and how Cisco’s services are different from those competitors offer.

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Cisco Partner FusionStorm Shares Tips on Moving to the Cloud

Once again, Joe Panettieri, MSP Mentor blogger and Editorial Director, featured another Cisco partner in his FastChat series, which centers on moving from managed to cloud services. This time around, Joe chatted with Vince Conroy, CTO of FusionStorm.

During their discussion, Vince talked about where FusionStorm is headed in the cloud services market, and he offered up some best practice advice for resellers who are formulating strategies for managed and cloud services.

Watch Vince’s interview below to hear all the details.

So, what’s FusionStorm’s focus? The company just recently launched a new, cloud-based hosting service in which customers can run applications in a hosted, private cloud. These private clouds are set up in one of six FusionStorm data centers.

If you are looking to break into the managed and cloud services market, Vince offers this bit of advice:

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Cloud Computing Brings Sunny Skies for Qwest and Cisco

It has been a long winter for many of us. Nevertheless, the snow is finally melting and it’s an entirely new season for Qwest and Cisco.

Qwest has implemented the Cisco Unified Service Delivery (USD) solution across its CyberCenters. Qwest CyberCentersSM provide a highly-secure, reliable, scalable foundation for the delivery of state-of-the-art hosting for mission-critical enterprise application services.


Qwest VP of Product Management and National Network Services, Eric Bozich, talks about how
Cisco Unified Service Delivery brings new flexibility to cloud service delivery.

The Cisco USD solution helps Qwest optimize its CyberCenter network, application, compute and storage resources, while reducing capital, operating, real estate and energy costs. This creates new economies of scale for Qwest and attractive pay-per-use business models for their enterprise customers. The Cisco Unified Service Delivery is helping Qwest to change the game by bringing new levels of service agility to the cloud.

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Making Cloud Possible by Changing the Game

A Game changer occurs when something that is thought about enables competitive advantages that were previously unachievable. Ideas that level the playing field or outpace the competition don’t come along every day. The Cloud is considered a game changer for service providers (SPs) enterprise and consumer customers alike. It’s a solution offering mutual advantage to all participants. There are so many people writing about it that we’re almost all becoming cloud-weary.

But like every good idea, execution is the key. If the Cloud cannot be leveraged by businesses profitably then the scorecard doesn’t go positive -  and in the case of service providers the scorecard is based on new revenue generating services, faster ways to get there, new levels of customer satisfaction, new ways to trim costs and new business opportunities.

For enterprises, using an SP or hybrid-Cloud approach offers new ways to cost reduce IT budgets and concentrate limited human capital on their core business offers. Mobile workers and teleworkers, can access resources at their fingertips while branch offices are linked to scalable, virtually unlimited resource pools via the network.

Cloud offers SMBs  a way to compete head-to-head with Fortune 1000s using new pay-as-you-go (or a pay-as-you-grow) business models. Applications that were unaffordable are now available on-demand.

Cisco Unified Service Delivery is helping Service Providers change their game when it comes to the Cloud. Service providers need a flexible, dynamic solution that enables on-demand service delivery. They need to integrate pools of resources within, across and beyond the data center and Cisco USD is the industry’s most complete end-to-end solution. The ability to manage a  cloud solution from the data center all the way to the end point while applying the right QoS and security and meeting numerous other parameters will be critical metrics for success.

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How Partners Can Drive Deals With Managed Services

Chances are you’re looking for ways to innovate, differentiate and monetize your offerings —who isn’t? Then look no further than Managed Services—Cisco’s Managed Services Channel Program can help you provide value to your customers, while helping you drive deals.

So how does that work? I got the chance to sit down with Bob Gault, VP of Worldwide Service Provider Channels, and he filled me in on what’s going on with Managed Services and Service Provider Channels as a route to market, and how you can take advantage of more deals out there today.

Here’s what Bob had to say.

Want to learn more about the details? Here’s what you need to know about the big topics and trends in Managed Services right now, and how Cisco can help you capitalize on those trends. Read More »

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