Cisco Blogs


Cisco Blog > The Platform

IoE Takes to the Highway (and not how you think!) to Transform Marketing

You’ve heard us talk a lot about the major value at stake – or increased revenue and reduced business costs – around the Internet of Everything (IoE) for the public sector and various industries including retail, healthcare and manufacturing. But what about the one nearest and dearest to my heart — the marketing and advertising industry?

Cisco has identified a $1.95T value at stake for advertising and marketing organizations that harness the potential of the IoE.  Companies will realize this value by becoming more connected with their customers and delivering individually targeted messages and offers to them on any device, at any time and at any location.

And today Cisco is becoming more connected with its customers and showcasing IoE in a way we never have before by launching our first ever billboard…connected to the Internet.

Cisco’s connected billboard responds to real time traffic by displaying content that changes based on traffic conditions.  When the freeway is wide open – think evenings and weekends – the billboard will deliver a short message about the Internet of Everything.  As traffic slows – think commute hours – the billboard will reveal that it is responding to real time traffic, and drivers will receive a longer message depending on how slow they are going.

The billboard – located on highway 101 just south of Whipple Avenue in Redwood City, CA – replaces one that was digital, but had no interactive capabilities.  With Cisco’s help and access to road sensor API traffic data, this billboard has woken up and joined the Internet of Everything.

This new billboard is truly an example of “connecting the previously unconnected” and it’s one that will disrupt the advertising space and help brands respond to and tailor marketing messages to audiences in real time.

If something as simple as a highway billboard can be reinvented through simply connecting it to the Internet, imagine what else is possible with the Internet of Everything.

ConnectedBillboard copy

 

Tags: , , , ,

IoE and JiT: making the future more efficient through connectivity

January 8, 2014 at 11:27 am PST

If there was a developing market opportunity that would bring you $19 trillion (with a “T”), you’d probably be interested, wouldn’t you. If that market’s impact on the world--not just the technology sphere--was going to have 5-10 times the impact ten years from now as it has been since the internet’s inception, you’d want to keep an eye on it.

Well, that’s the Internet of Everything for you.

John Chambers, CEO and Chairman of Cisco, gave a keynote at the Consumer Electronics Show in Las Vegas this week. This shouldn’t surprise anyone, nor should Cisco’s very close orbit around the core of the Internet of Everything (IoE) technology base.

What might surprise people would be some of the numbers Chambers threw around.

* Increasing retail revenue by $1.5 trillion with smart shopping carts and in-store integration--something it’s harder to do in online marketing, and something that could lead to a stronger in-store customer experience, thwarting the “showrooming” trend that is scaring bricks-and-mortar stores these days.

* Cutting nearly three-quarters of municipal electric bills (or nearly a third of government budgets) by using smart street lighting. * Decreasing traffic congestion by one third while improving revenues in a $41 billion niche with smart parking and traffic monitoring.

* The IoE could generate $4.6 trillion in value for the public sector by 2022.

* An estimated $19 trillion impact of the Internet of Everything in the public and private sector.

Read More »

Tags: , , , , , ,

The Internet of Everything is the Internet of Today

If you were one of the more than 20,000 people who attended Cisco Live Orlando in person or one of the 250,000 who joined us online, you were able to see amazing examples of new ways the Internet of Everything (IoE) is connecting people, process, data, and things. People have asked me how long before they can see the value of IoE in action. Let me be clear: The Internet of Everything is not the Internet of tomorrow, it’s the Internet of today. Our most recent research shows that $1.2 trillion of value is “up for grabs” in calendar year 2013 alone.
Read More »

Tags: , , , , , , , , ,

Reflections on Cisco Live—an Engaged, Positive View of How We Are Building the Future Together

Last week, Cisco Live in Orlando gave me the opportunity to discuss the future of technology with a broad cross-section of business leaders and self-professed “geeks”—both in person and via social media. In my keynote on Tuesday, I outlined a vision of what life in 2023 could be like, enabled by the Internet of Everything (IoE). And I enjoyed some lively conversations in response to this vision. Here are a few of the themes that emerged:

  • First, many people were surprised at just how fast things are changing, and the sheer volume of people, processes, data, and things that are being connected at an exponential rate.
  • People appreciated not just seeing a vision of technology, but having that vision connect back to the real-life issues we all will face around work, healthcare, aging, and the need to nourish our relationships with family and friends, even at a distance.
  • Third, the people with whom I spoke are engaged and positive about the future, recognizing opportunities for a whole array of new services and capabilities that will be enabled by the 50 billion IoE connections we’ll have in 2023.
  • Finally, many people expressed the importance of talking about technology not just for technology’s sake, but in terms of how it can  help humanity—how we can use technology and IoE connections to better produce and deliver food, manage and conserve our resources, make high-quality healthcare more available, improve education for underserved populations, and make our cities more livable.

Read More »

Tags: , , , , , ,