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Messages on Hannover Messe Part 2 – Rudolph Maly and 4th Industrial Revolution

Rudolph Maly, Head of Cisco Connected Industries for EMEAR, talks about the 2013 Hannover Messe event in Germany and says “Welcome to the 4th Industrial Revolution!”

Here is the second installment from the recent Cisco presence at Hannover Messe presence. The first installment can be viewed here: Cisco Messages on Hannover Messe Part 1, Guy Denis talks about the Cisco Booth.

As I mentioned in a recent blog about Power over Ethernet, IP devices are becoming ubiquitous, and the Internet of Things is upon us, and the predictions are for billions of devices connected over the Internet of Everything. So, in this case, what does this mean in terms of connectivity and what Cisco is talking about at the fair?

More and more traditional industries are connected to the worldwide internet. This is all helping to improve efficiencies, increase productivity, and help drive product development and facilitate new business models.

At Cisco, and particularly at the Cisco Connected Industries Group, Rudolph talks about how Cisco is building products and architectures that reach into production plants and machinery in order to enable robust, reliable and secure connections to the internet and to business systems, both inside the organization and externally to suppliers and customers. Read More »

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Cisco Messages on Hannover Messe Part 1, Guy Denis talks about the Cisco Booth

Guy Denis, Business Development Manager for Industrial Automation at Cisco Systems, explains the booth at Hannover Messe 2013 and how it relates to the theme of integrated solutions by connecting the IT environment with manufacturing industry Operational Technologies(OT).

Guy talks about Cisco’s presence at the show and talks about some elements of the booth and the solutions Cisco showed. Many of the Cisco Connected Industries and products were on display, including the Industrial switching products like the new IE2000 which now has Power over Ethernet (PoE) capabilities.

Guy shows the other Machine-to-machine (M2M) products such as the IE3000, and some of the newer modules such as for PoE and fiber, very applicable for machine manufacturers and in the automotive as well as the Food and Beverage industries.

Guy then goes on to talk about the architectural approach that Cisco has developed and the  partnership with Rockwell Automation, a relationship that enables joint development. So Cisco is extremely relevant on the plant floor, especially in a Rockwell environment with the jointly developed Converged Plant-wide Ethernet architecture.

Cisco is also particularly strong at helping customer’s converge Business IT systems with Operational Technologies (OT), and that sets us apart from many of our competitors, especially those in the Automotive, machinery, Consumer Packaged Goods, and Materials and Mining Industries.

Read More »

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One Size Does Not Fit All – Cisco Embedded Industrial Solutions

Walking around the 2013 Hannover Messe Faire can be a daunting task whether its navigating through the Hannover campus and its’  13 co-located tradeshows Leitmessen-2013or figuring out which one of the broad range of special events, forums and key note speaking engagements to attend.  One thing is for certain.  The Internet of Things”, The Integrated Industry”  and “The Industrial Revolution 4.0”  themes all describe the evolution of connecting, embedding and extracting intelligence from previously unconnected devices. Although the industries can not come to a consensus on what to call this paradigm shift, one thing is for certain….The chosen protocol that’s empowering this evolution is ETHERNET.

The challenge lies in integrating Ethernet functionality into devices, machines or automation equipment that doesn’t always conveniently fit into a 1u, 2u, 3u, 4u… or DIN rail mounted enclosures.  Designers, integrators and machine builders need a flexible alternative to address the diverse applications, size and environmental considerations required to truly take advantage of deploying anytime, anywhere, any device connectivity to industrial automation applications.

ess2020Cisco is a pioneer in providing robust, and scalable embedded technology solutions.  Kevin Holcolmb, Cisco Technical Marketing Engineer, discusses our new ESS 2020 Embedded Switch.   Read More »

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Cisco and ODVA at 2013 Hannover Messe

The buzz this year at Hannover Messe Fair is around “The Integrated Industry”.  One of the key technologies that’s enabling this convergence is unmodified Ethernet being deployed to the factory and plant floor.  Cisco’s core strategy for the industrial market is to accelerate the adoption of open standards by partnering with organizations like ODVA.  Cisco is a founding member of the ODVA and has enjoyed a mutually beneficial relationship for close to 10 years.

2013-04-09 00.59.35Adrienne Meyer, Manager of Member Services at ODVA and Guy Denis, Cisco Business Development Manager – Connected Industries Group reminisce about the history of the relationship and speak about the importance of evolving and developing open network standards and interoperability for the converged manufacturing IT and plant networks, including security, wireless, IP telephony,power over Ethernet and real-time Ethernet/IP.

Read More »

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Learn About the Power of Integration at Hannover Messe 2013

This Monday is the beginning of Hannover Messe Faire noted by companies and organizations as the world’s premier industrial technology showcase.  This years Faire has a clear focus on core technologies and services that enable industrial production, innovation and efficiency.

As I mentioned in my previous blog,  Cisco will feature our industry leading technology and product solutions that empower “The Integrated Industry” in Hall 8, Stand D14.  In addition, there will be many Cisco Subject Matter Experts in attendance to discuss topics that are specific to your business and technology imperatives.


Integration and convergence is the core value proposition that Cisco brings to the market. The theme of our booth is “Cisco Is Making the ‘Integrated Industry’ Real Today.”  We will showcase how our customers are deploying:

  • Integrated and validated architectures supported by a broad portfolio that works seamlessly and securely
  • Integrated  industrial networks and information technology networks (OT/IT)
  • Integrating machines on the factory floor, datacenters in the core, and applications in the cloud
  • Integrating the entire manufacturing value chain from R&D, to supply chain, to operations and logistics

If you aren’t one of the 250,000+ attending Hannover Messe Faire from April 8th – 12th….. not to worry.  We will be providing live updates from the show floor. Be sure to follow us on Twitter, “Like” us on Facebook, check out our videos on YouTube and join our LinkedIn group

Cisco is uniquely positioned to help customers develop a robust, resilient, secure, future-ready and cost effective converged network infrastructure for their factory and business applications. Our displays will demonstrate our differentiation, and Cisco’s ability to integrate the functions and applications throughout the entire manufacturing value chain.

See you at the show!

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