Before I get into any thoughts or observations from PEX2011, I want to say THANK YOU to all the Cisco partners that attended our bootcamp on Monday. It was an all-day event, the day after the Super Bowl, and you turned out in force throughout the day. The bootcamp Q&A sessions and subsequent discussions at the Appreciation Party and within our booth were very insightful. Keep giving us feedback on how we can help drive your business into new opportunities in 2011.
We’ve all been hearing a great deal about cloud and cloud computing lately. You’ve likely heard Cisco talking about its cloud computing strategy quite a bit. Cisco is in many businesses that touch cloud. One of the largest is collaboration. I sat down with Cisco’s Group Director for Hosted Collaboration Eric Schoch to get some answers.
Eric articulates the cloud computing and collaboration vision, strategy, portfolio and differentiation he’s been taking on the road as he meets with customers and partners. The short video below elaborates on Cisco’s collaboration business, our approach to the cloud and how Cisco is positioned in this very competitive marketplace with service providers such as Orange Business Services, Swisscom and Verizon Business Services
While there’s a ton of coverage of Cisco Live London this week, including Daily Blogger TechMinute (Day 1, Day 2) with coverage from Didier and Lisa, the Cisco Data Center goodness for February doesn’t end this week.
I’ve written before (here, here, and here) that Cloud Computing is more than some cool software running on a server. Sure, the applications are the sizzle on the steak (+ all the marketing terms -- dynamic, elastic, on-demand, etc.), but there’s a little more to it than that. A user needs to access the application, get the information quickly (or sent it information), and feel confident that the information was delivered securely. The application doesn’t always know what type of device will access it (PC, Mac, Browser, Tablet, Smartphone, etc.), so it can’t be 100% sure it’ll deliver the best user-experience. And users will demands that applications continue to run regardless of the mobile device’s location. All those demands on applications get a lot easier, and in some cases require, an intelligent network providing the infrastructure.
But people often forget those details because they have become so accustomed to a robust network always being there. They might struggle to define the value of that network, just as Kodak did in defining “original technology” in the famous Mad Men episode (Carousel).
Don’t take my word for it, hear what Cisco Cloud CTO Lew Tucker had to say during a recent set of meetings with industry analysts -- here, here, here, here and here. Read More »
Lew has been telling a pretty simple story since he came to Cisco earlier this year: cloud computing may be the latest term describing how the Internet is enabling new IT and business models, but if there’s one company that already understands how the Internet changes business models, it’s Cisco.
Yes, Cloud computing is a little different to Web 1.0 and Web 2.0. The proliferation of smarter mobile devices, the explosion of rich media and social applications and the expectation of users to be able to access content anywhere and anytime are newer trends that weren’t around in previous eras, but they simply reinforce something that has been true for more than a decade: the network has become the most important technology in advancing new computing paradigms.