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B2B Buying is Very Personal

November 5, 2013 at 5:37 pm PST

Believe it or not, consumers feel more emotionally connected to Cisco than to Apple, Amazon, McDonalds, or even Nordstrom's.  New research just out from Google and CEB Marketing Leadership Council, is pointing to the fact that customers are more emotionally connected to B-to-B brands than to consumer brands.   Really?   Yes, and with the data to back it up:

Research from Google and CEB Marketing Leadership Council

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