A quarter of a century is a colossal milestone for any company. For Cisco, it marks an historic journey that began with simple curiosities that helped create the Internet and ultimately position Cisco as a global leader in the technology industry. The road has had challenges, certainly, but our commitment to changing the way people live, work and play remains steadfast. To commemorate this anniversary, we’ve created a fun and interactive time travel experience, Cisco myPlanNet 1.0, which allows you to follow the Internet over the past 25 years -- parallel to the Cisco journey.
Yesterday, I had a chance to take part in a seven city Global TelePresence session that Cisco and AT&T conducted in association with The Nature Conservancy. The intent was to enable a live dialogue between the leaders of the TNC who were in the whirlwind of activity at the COP15 conference from Copenhagen Denmark with influential environmentalists in the United States. The behind-the-scenes viewpoints shared were fascinating, as was the passion and deep understanding of the complexities of the key issues at hand by so many of the participants, including Jewel (who joined the conversation from my great home state of Texas). The poet/singer/songwriter spoke of her love and respect of the environment formed from necessity when she was growing up and how it continues to shape her view today. Like so many of the other environmentalists in the forum who had achieved great things and could very easily turn inward and become self-centered, it was quite inspirational to see them lend their voices and efforts in support of efforts that are greater than us all.
Gabriel Garcia of Podcookie.com gives an overview of podcasting and how companies can leverage this tool to extend their marketing brand. In this interview with Cisco’s Zoya Fallah, he also discusses the business benefits of podcasting in a business to business space and business to consumer space.
Ok I am visiting Australia, and in between meetings thinking about that notion of the Internet of Things or IoT. At the IETF 76 held in Hiroshima, Japan, one of the Birds of a Feather sessions I had attended was on Smart Grid co-chaired by Fred Baker, Cisco and Tim Polk, NIST.
The question to answer is “Where should the Smart Grid standardization occur and what role will the IETF have in its standards development?” The topic is still open, and the Internet Society published a great list of hotly debated issues at IETF 76.
David Meerman Scott gives insight into understanding buyer personas. This is the fourth in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David looks into profiling buyers and how buyer personas help companies understand their customers.