Retailers looking at the Big Data opportunity may well find themselves with an array of choices: the opportunities seem so vast, where does one begin?
Well, a pragmatic way forward is to focus on some pragmatic possibilities and then “follow the money”!
In examining the Big Data opportunity for retailers, Cisco IBSG has identified three key areas where we believe value can be generated through Big Data analytics – and we have put together a framework for assessing and comparing the financial impact of options within these areas.
As outlined in our previous report, “Surfing the Data Deluge: How Retailers Can Turn Big Data into Big Profits,” three areas – video, social and mobile data –promise unprecedented insights into what consumers want or need, at the earliest stages of interest, and will drive the Big Data thrust in retail over the next few years. These three essentials not only represent a major stream of incoming data, but also provide an outbound mechanism to communicate with customers on a more personalized basis. In other words, they are both a source of Big Data analytics and a way of implementing Big Data insights! Read More »
In my previous blog, I walked you through the Cisco Remote Expert Smart Solution for Retail demo that I presented at NRF. This solution helps retailers catch, keep, and entice customers to buy and buy more.
This solution was explored in greater depth at NRF during our Big Ideas Session: Deliver Compelling Shopping and GREAT Customer Service with Interactive Technologies. This session focused on how delivering a compelling shopping experience and exceptional customer service with interactive technologies can help drive sales. Attendees heard how interactive touch screens, digital signage, and video collaboration can help retailers delight and engage consumers, cost-effectively address shopper questions by using local and remote experts, and quickly convert in-store browsers into buyers.
Watch the video below to hear our session speakers provide a summary of this compelling Cisco Big Ideas Session:
At NRF 2013, I was one of the presenters of Cisco Interior Inspirer for Inspirational Living. This proof-of-concept solution, developed by Cisco IBSG and our partner INDG, uses interactive digital media with a large screen display and tablet to help shoppers imagine their ideal room design and find furnishings that best fit their personal style and budget. This solution creates an immersive shopping experience and in-store theatre that entices shoppers to buy.
Customer feedback about the solution was overwhelmingly positive. Many retailers were impressed by the seamless integration between the online and in-store experience. Several commented that the solution could be used for stores with limited space to showcase an array of products in a small footprint.
Watch the video below to see our demonstration of the Interior Inspirer at NRF 2013.
More videos of our NRF 2013 demonstrations, Big Ideas Sessions, and press event are available at www.cisco.com/go/nrf.
I led the demonstration of the Cisco Remote Expert Smart Solution for Retail in our booth. This solution transforms how you connect and interact with your customers. It offers a superior video and collaboration experience between shoppers and remote experts from any location within your store. It can help you entice shoppers to buy and more easily up-sell additional products and services while improving customer service.
Our retail customers were engaged and excited by this demo. Every time a live video call was placed to our Remote Expert in the booth, they immediately began discussing how this solution could be applied in their store environments to enhance the customer experience and train employees. Multiple customers returned to the demo several times, each time bringing different colleagues to re-experience the demo and discuss options for deploying it in their stores.