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Retail Lessons from Las Vegas Vacation Part 1 of 3 – Use of Video

Over the Christmas holidays I spent 5 days in Las Vegas visiting friends and ring in the new year in the city that never sleeps.  Over the years Las Vegas continues to transform itself to keep itself relevant from the original sin city and gambling capital to the modern convention/vacation destination.

I spent new year’s eve with 320,000 visitors which is an impressive number by any standards, plus  I managed to do some shopping and visiting a few attractions between visiting friends.

I thought I’d share my observations on how Las Vegas continues to delight visitors in a series of blogs and what retailers can learn from it.

Today’s I’d like to focus on the use of video technology for customers in Las Vegas

One of my stops is at the new Cosmopolitan casino and hotel and their use of video walls in the registration lobby

One of the first impression when you walk in is that it doesn’t look like a video screen but backlit wall panels.  Only when the images start moving do you realize it is a video wall.  As you can see from the video Read More »

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What Retailers should look for in 2012 – Happy Holidays

2011 is drawing to a close as I am writing this blog and Cisco is going on company holiday until after January3rd 2012. 

I will be taking time off myself to recharge after Christmas before heading off to National Retail Federation 2012 in New York. 

I thought I’d wrap up the year with what I think retailers will need to be looking at in 2012.

The Five Areas I think retailers need to pay attention to going forward are:

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In Between the Numbers: The Future of the Store: A must-read trio of articles

December 22, 2011 at 11:59 am PST

If you’re a retail technologist and you haven’t yet read the December 2011 issue of the Harvard Business Review, let me offer a friendly suggestion: Stop what you’re doing. Find a way to buy the issue. Sit down and absorb.

Three articles (one of them an interview with JC Penney’s Ron Johnson, he of Target and Apple Store fame). It’s all about how we need to be thinking about the physical environment of retailing. What it represents. Why it’s critically important today and tomorrow. And what retailers have to do to save the store, and in doing so, save the business.

The reality of today’s shopping behavior is that it’s cross-channel. Consumers bounce between the so-called touch points as they move through the shopping journey, from PC to mobile to store. And then maybe to the cash-wrap. Or back to the PC. Or maybe to the tablet while curled up on the sofa.

At any of these points, you can win a customer. At any point you can lose a customer. The data from numerous sources – including Cisco’s October 2011 survey of US and UK shoppers – makes clear that the store can play a huge role in online transactions, and that the PC and smartphone play a huge role in store transactions.

Bottom line for those who diss the store: it’s still where the vast majority of shopping is happening. And, if you starve your store experience, you’ll lose customers in droves – even among those who found you on the web. (Anyone listening in, Hoffman Estates?)

We at Cisco have been studying cross-channel shopping for the past two years, and late on Monday afternoon, January 16th, at the National Retail Federation Show in New York, we’ll release our latest findings on where they’re shopping and how they’re shopping. We’ll also share how shoppers responded to some of the latest immersive, interactive digital ideas to hit the store floor.

Looking forward to discussing all this with you.

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New Cisco Connected Retail Architecture Poster now available on Cisco Marketplace

Need something to decorate the walls of your office, your data center, or your conference room for the new year?

Order the new Connected Retail Architecture Poster now at Cisco MarketPlace

Features of the new poster include:

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What Retailers can learn from The Piano Guys on YouTube

One of the many challenges retailers face today is how to differentiate from the competition in areas that would be considered generic or less attractive to new generation of shoppers. 

Take the example of classical piano and instrumental music.  In the age of MMORPG, Reality Television and MTV, how does a piano store in the small town of St. George, Utah and a bunch of musicians gain relevance and end up on CBS News.com and videos on YouTube with 23 million views?

Cello Wars (Star Wars Parody) Lightsaber Duel -- Steven Sharp Nelson

Pirates of the Caribbean -- Incredible Piano Solo of Jarrod Radnich Filmed by ThePianoGuys

What can retailers learn from The Piano Guys?

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