Have you heard the news from the most recent Apple Worldwide Developer’s Conference? The tech world is buzzing about new features in iOS 10, Apple’s mobile operating system. Some of those features include capabilities with the Cisco partnership to power a true mobile enterprise. According to Apple, “With new features in iOS 10, combined with the latest networking software and hardware from Cisco, businesses everywhere can take full advantage of their infrastructure to deliver a great user experience for apps, calling, and collaboration.”

Large businesses are excited about these new capabilities, especially in the areas of voice calling and collaboration. As a service provider, you should be, too. These features can help you deepen your relationships with enterprise customers by improving collaboration for their employees who use iOS devices. Many service providers worldwide are already driving new revenue opportunities with collaboration. As my colleagues Wayne Cullen and Kit Beall wrote, companies like Verizon and others are providing rich, cloud-based collaboration experiences with a lot less capital and operational investment than they needed before. It’s a $24 billion opportunity that you should consider today.


Together, Cisco and Apple will help service providers deliver a seamless experience for enterprise employees from the moment they walk into their offices. Employees with iOS devices will be able to use the native calling capabilities on their device to place and receive calls on Cisco Spark. They can simply tap a contact in their address book, favorites, or recently called lists, and instantly make a call without having to manually launch the app. They can also answer calls right from the Lock screen, use connected headsets, and take advantage of call waiting to switch between calls—whether the call is on a VoIP or cellular network.

The new capabilities in iOS 10 are helping service providers like you provide richer services for your enterprise customers. It’s about more than just simple connectivity. It’s about enabling your enterprise customers to have a seamless, superior voice and collaboration experience.


Maywun Wong

Manager, Market Management