Partner Success Story

At Phu Nhuan Jewelry (PNJ), the future was looking shinier than ever. As one of Vietnam’s top jewelry manufacturers, PNJ was spinning out more than 220 new designs each month in gold, silver, and glittering gems. That’s a lot of bling—and business continued to grow with more than 6,000 employees, 300 retail shops, and a busy online portal.

Attracting customers is every jewelry maker’s dream, but soaring popularity brings its own set of challenges. With increased traffic on its portal and a growing number of transactions, PNJ needed a digital solution to keep pace with customer demand. In addition to lowering latency for a faster user experience, the solution needed solid security to fend off cyber-attacks and ensure network safety.

That’s where Sao Bac Dau South came in. A subsidiary of SaoBacDau Technology Corporation, one of Vietnam’s top system integrators, Sao Bac Dau South partnered with PNJ to give the jewelry company much-needed support, lending its expertise across various technology touch points.

SBD had another advantage to offer: with a longstanding relationship with Cisco, doors opened to new tools and solutions. Ultimately, leading them to Cisco’s Application Centric Infrastructure (ACI). And that was exactly what the jewelry company needed to offer customers a faster and easier online experience—while also tightening security to protect against cyber-attacks.

After applying Cisco’s ACI solution, PNJ noticed performance improvements of up to 70% on its busy portal. Efficient network and security operations made tasks easier to accomplish in a shorter time frame. PNJ could also proactively block threats and troubleshoot more efficiently.

For jewelry lovers in Vietnam, this translates to a more user-friendly portal, better access to bling—and a customer experience that really sparkles.

Between lusterless performance and operational brilliance, there’s a bridge.

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McCall Moore

Marketing Specialist

Global Partner Marketing