Monthly Update from Webex Partner Marketing

What an amazing time this is to be a Cisco Partner growing a Collaboration practice! If I have not met you yet,my name is Mercedes Maglin, Global Director of Webex Partner Marketing, and I’m delighted to share with you the September Collaboration marketing update.

Join us for WebexOne

WebexOne, the premier collaboration event of the year, is right around the corner.  Have you registered yet? We are thrilled to announce the very first WebexOne Partner Exclusive, a pre-event experience crafted just for you, taking place one week prior to WebexOne 2022.

WebexOne Graphic that says Sign me up! This is an exclusive and engaging virtual experience that will feature carefully curated partner centric content with a combination of on demand sessions and special programming tailored to your regions.  Hear from our executive leadership team and engage via live chat. We look forward to engaging as we share valuable information about our business strategy, a behind the scenes look at WebexOne, channel hot topics, Cisco programs, resources, and tools to maximize your collaboration business practice success. Mark your calendars for October 17th, opening day! ​

  • Where? On Webex.com, from October 17th-21st. ​
  • What?  content crafted with YOU in mind: your opportunity, your profitability, your edge.​
  • Why? You’ll Hear from our subject matter experts and your regional leaders addressing our partner community. Come and learn!​
  • Bonus: Exclusive Training and Certification offers you’ll want to check out!

Register now for Partner Exclusive, and don’t forget to also invite your customers to the main WebexOne 2022 event.

New Experience for Partners

Over the past few years, the collaboration market has rapidly changed, forcing many companies to radically rethink the way their teams work. The pandemic accelerated the need to prioritize collaboration solutions as part of an overall business strategy, and our Webex collaboration solutions for hybrid work has have positioned us as a true leader trailblazing the movement and helping companies shift to these new models. Now more than ever, you are poised to win and capture this marketing transition, and here at Webex we want to empower you to generate demand for hybrid work and support your customers’ evolution.  We want to remove friction and enhance your own experience when you engage with us as you look for tools and resources to help you deliver on your value proposition.  I invite you to visit the new Partner Resource Hub, which we know will become your one stop shop for all things Webex.

The Partner Resource Hub provides a customized experience for partners, offering content specific and relevant to your role as Executives, Technical Engineers, Sellers, or Marketers. You will get access to sales enablement resources, training, marketing campaigns, on demand webinars, and other resources to accelerate your go to market strategy. It is your own GPS to navigate the multiple digital destinations where Webex information for partners may reside.  The Partner Resource Hub is live now so check it out!

Go To Market Faster

We have aligned our sales plays and marketing campaigns to provide you with a seamless Go-To-Market campaign kit to help you drive demand across our product portfolio. Check out the new campaigns that will help you activate and drive action! Below we break down for you the current priority Sales Plays and our new Marketing Campaigns.

Sales Plays

New Marketing Campaigns

These campaigns offer an automated email journey, social media images and messaging, website syndication, and an enhanced marketing content library. Increase your lead generation opportunities by leveraging these resources designed just for you!

Finally, as we continue our quest to drive value to our Cisco partners, we want to continually hear from you.  The new Partner Resource Hub came into fruition because of your feedback regarding your experience when looking for Webex resources and content across multiple platforms. We listened and got to work on addressing your concerns.  Our Global Webex Partner Marketing team is committed to your success and wants to drive and create marketing deliverables that make it easier for you to engage with us, shorten your sales cycle and enable your teams to deliver Best in Class solutions for your customers.  If you haven’t already done so, I also invite you to sign up for our Monthly Webex Partner Marketing Newsletter.

Stay tuned for more marketing updates next month when we will take a deeper dive into all WebexOne goodness and the new Partner Exclusive pre-event experience. See you next month!

Register for the WebexOne Partner Exclusive


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Mercedes Maglin


Webex Global Partner Marketing