Cisco Blogs

Free Wi-Fi and candy bars. How can you say no?

March 30, 2017 - 1 Comment

In addition to having the coolest name for a generation in decades, millennials are a huge target market for our partners and their customers. Our ISV partners like Turnstyle are helping customer tap into that market by building Wi-Fi marketing platforms and programs. Recently, they figured out how to bring the younger generation into a chain of convenience stores in Canada. Free Wi-Fi and candy bars.

Turnstyle says…

Mondelēz International teamed up with convenience store industry powerhouse, Couche-Tard (Mac’s), to run a 90-day Wi-Fi marketing pilot program. Their goal was to drive penetration with millennials and find unique and relevant ways to reach them with high impulse products in the moments leading up to a purchase. They wanted to learn how to effectively grab their attention and then keep them engaged and coming back.

Our cloud-based Wi-Fi marketing platform, powered by Cisco Meraki access points, allowed the two retail giants to successfully map, analyze, and market to customers, generating a considerable increase in revenue and customer loyalty. We were able to help Mac’s & Mondelēz uncover invaluable information about their customers and deliver highly contextual offers and rewards to drive increased traffic and purchases.

Over 3,244 customers opted-in to the program over a 31-day period and a 14% increase in customers redeeming coupons. Altogether, customers returned to their local Mac’s 25% more frequently than they had before the campaign.

Thanks, Turnstyle!

If you’ve been to a partner ecosystem event, you may have bumped into Turnstyle. They’re taking full advantage of our partner ecosystem and working with traditional resellers to rack up a list of satisfied customers with great sales results.

For more information on Turnstyle, visit:

Meet other Cisco partners helping customers around the world.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.


  1. a very novel way of attracting and keeping return customers