Last week, Cisco ushered in a new era of networking with the announcement of intent-based technologies that constantly learn, adapt, and protect. Built around the Cisco DNA architecture, it’s a network designed to be intuitive. The new network from Cisco is a game-changer for businesses, so we needed a marketing campaign that would be equally game-changing.

Introducing The Network. Intuitive. Simple words with a powerful message.


The Network. Intuitive. campaign was designed to bring the possibilities of the network to life.

Today, the Cisco networks impact us everywhere we work, live, play, and learn, and our campaign photography reflects the networks that shape our digital world; pervasive, surrounding us, always on. In a way, almost magical.

Transformational marketing takes transformational talent. For this campaign we partnered with Ogilvy, one of the world’s most imaginative agencies, to develop the concept. Joe Pytka, the award-winning commercial director known for his work with Nike, Pepsi, Apple, and other major brands, worked with us to shoot the stunning photography.

Like our brand campaign “There’s Never Been a Better Time”, we are executing digital- and mobile-first. Getting the right messages to the right customers when they want it.

However, this time we’ve gone further. Our digital approach allowed us to reach 36 countries in 21 different languages on Day 1 of launch – our largest global launch ever. And the digital touchpoints provide real value to any visitor, such as interactive 3D product imagery, competitive comparison tables, a DNA readiness advisor, and more.

We also got back to our core business – the Network. More than just making a product, securely connecting people is at the center of everything we do and that concept is front and center in this campaign. You’ll see it on the Cisco.com homepage, but also integrated deep within the product pages. Our brand, product, partner, digital, regional, and country marketing teams worked tirelessly together to make this a beautifully integrated campaign.

This week The Network. Intuitive. is taking over Cisco Live, physically in Las Vegas and digitally everywhere else. Our CEO Chuck Robbins brought the story to life this morning at his keynote.

Learn more about the power of intent-based networking by watching the videos online, exploring the product pages of Cisco.com, and tuning in this week at Cisco.com to watch Cisco Live programming. Leverage the #NetworkIntuitive on your social channels to share your own insights and stories on the future of networking.



Karen Walker

Senior Vice President and Chief Marketing Officer