Soni Jiandani

Senior Vice President

Marketing for the Insieme Business Unit at Cisco

Soni Jiandani serves as Senior Vice President of Marketing for the Insieme Business Unit at Cisco. The Insieme Business Unit is building next generation data center solutions with its Software Defined Networking vision with Application Centric Infrastructure and is responsible for Cisco’s Merchant and Merchant Plus Switching Portfolio including the Nexus 3000 and 9000 portfolio.  Insieme had been an outside venture until November 2013 when the team rejoined Cisco. Soni Is driven to deliver a dynamic, agile, fast, secure, scalable, reliable infrastructure that can respond to automation and meet the needs and demands of tomorrow’s applications.

Soni has been a key member of the entrepreneurial teams that developed everything from the Nexus 5000 to Cisco’s Unified Computing System. Prior to Insieme, Soni was the Senior Vice President for the Server Access Virtualization Technology Group at Cisco.  She was responsible for the development and implementation of the Cisco-wide strategy for Data Center Access and virtualization solutions including Unified Computing System and Unified Fabric (Nexus 2K-5K portfolio) which grew to a multi-billion dollar portfolio under her leadership and today enjoys #1 market share in in the US and #2 in Europe.

Another venture Soni helped to lead focused on Data Center transformations. At Nuova Systems, Soni was a co-founder and Senior Vice President of Marketing and Partnerships.  At Nuova the executive team which Soni was part of defined and built the Nexus 2K, 5K Unified Fabric and the Unified Computing System. In this role, she was responsible for the development and implementation of marketing, technology partnerships and sales strategy programs.

Throughout her career at Cisco, Soni has played key roles in creating and executing strategic initiatives and driving product marketing development in the LAN switching arena.  She served as Vice President and General Manager of Cisco’s LAN and SAN switching business unit within the Data Center, Switching and Wireless Technology Group where she was responsible for the industry leading Catalyst 6000, 6500 modular switches which grew to becoming a multi billion dollar portfolio  and a comprehensive portfolio of intelligent MDS SAN switches taking Cisco to become the market leader in modular SANs.

Soni also served as Vice President of Marketing for the Cisco Internet Systems Business Unit and Vice President, Marketing for the Workgroup Business Unit.  Her contributions enabled Cisco to secure its leadership position in Ethernet LAN switching.

Prior to her tenure at Cisco, Soni was a marketing executive at UB Networks responsible for Virtual LANs and LAN switching market development.  She also took on a sales role as Regional Manager, developing markets for the company in India.  Prior to UB Networks, she drove numerous market development programs at Novell.

Soni holds a B.S. degree in Computer Science from London University in England.


March 1, 2016


Delivering Cloud Services at Cloud Scale with Cloud Economics

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Super Tuesday delivers DC switching portfolio innovations and acceleration of hybrid cloud Today is Super Tuesday, with fourteen states and territories hosting primary elections. Lots of media and preparation goes...

December 3, 2015


Executing on Our Vision and Strategy: The Future of Networking for an Application Centric World

3 min read

We shared our vision for the future of networking over a year and a half ago. Today, we continue to execute on our vision and strategy. Our customers and partners continue to...

October 20, 2015


Co-Innovating with Ecosystem Partners to Deliver Truly Integrated Solutions for Our Customers

2 min read

When we designed Cisco’s Application Centric Infrastructure (ACI), we listened to our customers. They asked us to create an open architecture. They wanted us to help create joint solutions with a broad ecosystem of partners (and yes, some competitors). Today, ACI has over 46 partners at varying stages of integration, covering areas of storage, compute, […]

September 25, 2015


Danske Bank: Our 1000th Cisco ACI Customer!

3 min read

A little over a year ago, we began shipping Cisco Application Centric Infrastructure (ACI). Yesterday, Chuck Robbins tweeted that we hit our 1000th customer – Danske...

November 6, 2014


OPEN: A Fundamental Part of the Network of the Future

3 min read

Over the past several years, I’ve been lucky enough to be a part of two important trends in the networking industry - the evolution of open standards and open APIs,...

July 30, 2014


The Future of Networking, Available Today

3 min read

I am Soni Jiandani, SVP of Marketing for Cisco’s Insieme Business Unit. Together with a team of veteran leaders and engineers, we continue to disrupt markets to drive industry transformation....