Katie Martell

On-Demand Marketing Specialist

Katie Martell is an on-demand communications strategist based in Boston, MA. She has been a startup CMO and entrepreneur and served as the Executive Director of Boston Content. Named one of the "most fascinating people in B2B marketing," a “marketing expert to follow,” an “influential software marketer creating great content,” a top 10 marketing writer on LinkedIn (3X), influential B2B marketer on Twitter, top influencer in content marketing, a “top millennial influencer to follow,” a Woman to Watch." She is also a frequent speaker and emcee at industry events and marketing conferences.


July 6, 2020


5 Important Fundamentals of Your Account Based Marketing Program

4 min read

Wherever you are in your journey, here are the most important fundamentals that can dictate success for your ABM programs: