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John Brigden

Senior Vice President

Offer Monetization Office

As Senior Vice President of Cisco’s Offer Monetization Office, John Brigden leads the company’s efforts to develop business strategies for enabling more flexible consumption models, meeting evolving customer buying requirements, helping customers manage their digital transformations, and accelerating the company’s growth. Brigden is responsible for software and SaaS strategies and buying programs, licensing and pricing, and go-to-market enablement.

Working across the business, Brigden and his organization are helping implement innovative licensing strategies that simplify the Cisco customer experience and contribute to the overall success of Cisco’s software business. In 2016, under Brigden’s leadership, Cisco launched a portfolio of Digital Capabilities aimed at helping customers deliver specific business outcomes like improved customer and workforce experience. Brigden also led the successful launch in 2015 of Cisco ONE Software, a simpler more flexible way for customers to buy and manage software.

Brigden has more than 15 years of experience in the IT, storage, and security industry and is an expert in legal and regulatory affairs, compliance, and intellectual property management. He has extensive experience in software and licensing, as well as operations, strategy, and sales leadership.

Prior to joining Cisco, he served as Senior Vice President, Verticals and Enterprise Business Strategy for Symantec, responsible for the company’s global public sector, cloud service providers, and strategic partners. He was General Manager of Symantec’s European, Middle East, and Africa business for seven years. Previously he served as General Counsel of Symantec and General Counsel and Secretary of VERITAS prior to its acquisition by Symantec. He has held senior management positions in sales, corporate development, and legal affairs for emerging and large technology companies, including Shutterfly and Silicon Graphics.

Brigden holds a J.D. degree with honors from Georgetown University Law Center and a bachelor's degree in electrical engineering with honors from Purdue University. He is a member of the California Bar Association and licensed to practice law in California, Virginia, Washington, D.C., and before the United States Patent and Trademark Office.

Articles

January 28, 2015

EXECUTIVE PLATFORM

Cisco’s Software Strategy and Cisco ONE Offering: Helping Rewrite the Rules of IT

Customers’ expectations have never been higher. They want choice and flexibility. They require intelligent networks and infrastructure that’s intuitive, secure, easy to use and manage, and able to adapt to the specific requirements of their applications. Today we’re excited to announce Cisco ONE Software, which offers a simplified solution to the most relevant, frequently-used customer scenarios […]

December 16, 2014

EXECUTIVE PLATFORM

Driving Agility and Innovation Through Software

In the US, this is the time of year when holiday shopping kicks into high gear. From Black Friday to Cyber Monday and beyond, retailers begin their big push to drive nearly a quarter of their annual revenue. And whether their customers are online or inside a traditional store, retailers today have the ability to […]

October 14, 2014

EXECUTIVE PLATFORM

Cisco’s Software Journey

Last week I attended the Gartner Symposium/ITxpo in Orlando, where the theme of the event was “Driving Digital Business.” One of the key themes was the Internet of Everything (IoE) as well as some of the key enabling trends like mobility, cloud, big data, and analytics. A lot of attention was focused on  the changing […]