Christopher Penn

Co-Founder and Chief Data Scientist

Trust Insights

Christopher S. Penn is the Co-Founder and Chief Data Scientist of Trust Insights. He is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.


June 29, 2020


Enterprise Analytics: How To Measure and Report Marketing

5 min read

To solve the challenges facing marketers and their analytics, we need to examine two key areas - determining what’s important in our data, and communicating essential information well.