Ten billion. That’s the estimated number of connected devices by 2016. That’s more than the whole world population today. According to data from the Cisco Visual Networking Index, mobile connection speeds and data use are anticipated to rise with this influx of smartphones, tablets and laptop computers. Mobile device users are increasingly always on, always connected, using their smartphones at work and at play—Can anyone say BYOD?
Mobility doesn’t just take the office beyond our cubicles—it weaves itself into our everyday lives—mobility keeps us connected. Cisco is working with enterprises, service providers, mobile software partners and mobile app developers to deliver Connected Mobile Experiences to end-users. Sujai Hajela discusses the concept of The Connected Mobile Experience and our partnerships on The Platform.
What’s in it for the enterprise?
As consumers tote their mobile devices into malls, airports, hotels, and other venues around the world, businesses see new opportunities to improve and personalize the consumer experience, generate new revenue streams and enhance business operations.
Businesses are looking for location-based services that can provide new ways to interact with the current 6 billion mobile device users worldwide. This means there is an opportunity to develop a solution that connects businesses to those connected mobile consumers.
That’s why we’re announcing Cisco Connected Mobile Experiences, a wireless solution to help you engage your customers while they’re in your venue with context-aware, personalized mobile services.
Sound too good to be true? It’s real.
Armed with Qualcomm for indoor-location capabilities, 3rd party vendors for mobile app technology, and Cisco for context-aware location solution with real-time analytics, Cisco Connected Mobile Experiences gives indoor venues the means to target their consumers in real-time and helps businesses more effectively understand and reach their customers, provide the right content at the right time, and generate revenue.