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Creating a Cloud Sandbox for Video to Bring More Innovation to TV

gtupyWritten By George Tupy, Marketing Manager, Cisco Service Provider Video

For TV service providers, one of the key promises of cloud architectures is the ability to innovate at Internet speeds. This enables a host of business outcomes, including new experiences which can be delivered and monetized more rapidly.

Beyond the speed of innovation, a key question – actually aspiration – that we often hear from our service provider customers is “how can I bring more innovation into my TV environment.” At Cisco Live in San Francisco this week, we have been able to share with our customers and partners how a transformation to cloud operating models, with Cisco’s Videoscape Cloud Services, can help increase the quantity of TV service innovation.

Two key obstacles to innovation are risk and uncertainty. You can never be certain that a new enhancement in feature/functionality will stick and be widely adopted by your subscribers. And you face the risk of lost investment in failed innovations. With Videoscape Cloud Services, Read More »

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Virtualizing Video

Here today at CES 2014, the show is kicking off in full swing. With attendance of over 150,000 people expected, the buzz is building off of last year around the latest 4K/UltraHD televisions, smart devices, and wearables with the overall theme of the show being the Internet of Everything.  But while the name of the show focuses on consumer electronics, what isn’t as widely recognized is that CES is also the largest service provider tradeshow in the Americas with operators coming from around the globe to learn about new services they can offer those devices to increase their revenue, new ways to offer those services to save on operating costs, and news ways to roll those services out quickly to catch market opportunities.

Yesterday, Cisco announced ways for service providers to address each of those fundamental business care-abouts by announcing it is virtualizing Videoscape – its leading immersive video solution – by putting it into the cloud. This announcement has three standout offers: Read More »

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