Earlier this week I came across a great bit of history, thanks to All Things Digital. It was a look back at an AT&T campaign from 1993, featuring a remarkable voiceover by Tom Selleck. What made it so remarkable was that Selleck was positing about futuristic capabilities that in the past 18 years have all come to be—thanks to the power of innovation.
If you haven’t seen the spots, here’s a list of the rundowns of “Have you ever?…” that were included in the campaign.
- …Borrowed a book from a thousand miles away
- …Crossed the country without stopping for directions
- …Sent someone a fax from the beach
- …Paid a toll, without slowing down
- …Bought a concert ticket from a cash machine
- …Tucked your baby in from a phone booth
- …Opened doors with the sound of your voice
- …Carried your medical history in your wallet
- …Attended a meeting in your bare feet
- …Watched the movie you wanted to, the minute you wanted to
- …Learned special things from faraway places
What struck me about these predictions is that Cisco has really been at the forefront of delivering this stuff. And with AT&T as a valued partner, we’ve nailed what began as pure imagination—not a bad track record from 1993 to 2011.