If you have browsed the Social Media Week agenda, your eyes have probably caught a panel discussion on The Road to Becoming A Social Business. We’re thrilled to have Michael Brito (@britopian), SVP Edelman Digital and author of the book, Smart Business, Social Business moderate this panel with Adobe, SAP, Wells Fargo and Intel. We’re going to cover questions such as: How do you hold people accountable? How do you organize for social? How do you create or find content that make great stories? How do you encourage content innovation and experimentation while protecting your brand? How do you scale? And many more questions along the same lines. In addition to the discussion, our panelists will leave you with some practical tips you can take back with you right away. If you plan to attend this session live or on the Cisco UStream channel, be ready to ask your questions in person or via social media using the #SMWCisco hash tag. (Note: the hash tag for the entire week is #SMWSF but we have set up a hash tag specific to our day at Cisco to help better navigate through the questions related to our event.)
Drum roll please… immediately following the panel, Michael will be signing his book, Smart Business, Social Business. The book walks you through the internal transformation of organizations into a social business and describes the key factors to be considered in this evolution. To learn more, check out our video interview with Michael. (By the way, we had a great time shooting the video interview. Check out a video montage of bloopers below.)
I love writing about people or initiatives that help advance society. That brings me to this blog post: Smart Business, Social Business, a new book by Michael Brito (@britopian), VP of Digital at Edelman. Although the book is not out yet, I’m already excited for 2 reasons:
1. The book focuses on the internal requirements of enabling a successful social business – a topic close to my heart and one that is often an “overlooked” or “after thought” area for many companies. It walks the reader through the internal transformation of organizations into a social business and describes the key factors to be considered in this evolution.
2. Michael will be donating the book royalties to Not for Sale, a non-profit organization on a quest to end human trafficking and slavery.
The book will be available on July 26 but you can pre-order now. What can be better than learning and helping at the same time? We sat down with Michael to learn more about his cause and of course, the book. Check out our interview with him and some exclusive lessons learned – you’ve heard them here first!
Lesson #1: Operationalize social media internally to have a more effective external voice.
Lesson #2: Pay close attention to the social customer, understand their behaviors and usage models, and build core relationships with them (usually through their social counterparts, the Community Managers and subject matter experts).
Lesson #3: In order for an organization to really change, there must be a fundamental shift in culture that starts at the top and filters down to the rest of the organization.