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New Tracks Help Cisco Partners Prepare for Growth in the Cloud

June 15, 2011 at 2:02 pm PST

By the year 2015, 50% of all CIOs expect to operate the majority of their applications and infrastructures via the cloud.

If that statistic isn’t impressive enough on its own, the market for cloud will grow from $70B in 2010 to $172B by the year 2014 – that’s at 25% compounded annual growth.

To prepare our partners for this growth in cloud adoption, we are launching the Cisco Cloud Partner program with three tracks that map to three primary business models in the cloud marketplace. Partners can chose the track (or tracks) that best suit your business model.

Watch this video for details on the tracks and information about the sign up process.

Keep reading for more details and links to sign up. Read More »

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Advantage Now! Event Focuses on Collaboration Solutions for Partners

Advantage Now!

If you serve small or medium business and aren’t planning to attend Partner Summit 2011, we’ll bring some of the content to your area with the Advantage Now! event on March 1, 2011.

The event will give you the information you need about new and enhanced Cisco collaboration solutions that will help you build a more profitable practice.

After all, the nature of how businesses communicate is changing. Your customers are interacting with their customers in new and different ways – to serve them better and to build stronger relationships.

And the pace of change isn’t slowing down.

Read More »

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VIP 17: Creating Opportunities for Partners’ Growth and Profits

February 3, 2011 at 6:51 am PST

A message from Ricardo Moreno--Senior Director, Strategy, Planning, and Programs, WW Channels…

Cisco’s Value Incentive Program (VIP) helps increase partner profits by rewarding you twice a year with a rebate payment for building Cisco-based practices.

The role of the network continues to grow and creates new opportunities for Cisco and our partners. It’s also changing the dynamics of the industry. We’ve heard from so many of you that you really value the VIP program, so we are simplifying and enhancing it to create new growth opportunities, revenue streams, and more profits for you.

January 30 marks the 17th consecutive rollout of the VIP program, or VIP 17 (it runs until July 30, 2011). With this iteration, there are a number of changes that are designed to create new growth opportunities, new revenue streams, and greater profitability for you.

Let’s walk through those changes now…

VIP 17 has three tracks (Borderless Network, Collaboration, and Virtualization). Here is a summary of the changes by track:
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Renewed Commitment to Boosting Partner Profitability in 2011

It’s a new year and a great time to check out programs you can leverage to grow your Cisco small business practice in 2011.

Our resolution for this year, and every year, is to listen to you! Over the past two years, we have conducted a Small Business Partner Pulse survey through Global Touch, Inc. to find out from YOU what we need to help you grow your Cisco business.

As a result of what we’ve heard from you, we’re adding ways to help you boost your profitability; making partner support more readily available; and simplifying training.

Check out this video for all the info you need to get started today.

Want more information on the specific programs and how to access them? Read More »

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Fast Track 2: Making It Easier For You to Do Business with Cisco

I’m a fan of superlatives (who isn’t?). Faster, easier, better: Those all sound good to me. And those are also words that can describe our new Commercial Sales program, Fast Track 2.

As its name implies, Fast Track 2 is designed to simplify sales transactions, making it easier for you to do business with Cisco. So how will it help you? Fast Track 2 will provide a smoother transaction process, with simplified pricing on key product families, and reseller and end-user offers. It will also accelerate partner rewards and incentives, with products built for the mid-market and SMB sectors.

In this video, I provide an overview of Fast Track 2 and how it will support your push to increase profits.

In a nutshell, here are some of the key details about Fast Track 2:

Read More »

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