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Momentum in the Edge

The Edge of the network is a major focus for our customers, the market as a whole, and certainly for us at Cisco.  The ASR 9000 System is the leading Service Provider Edge router in all three cases, and admittedly, the system is on quite a roll.

In our June ASR 9000 blog, we announced to the market the newest innovations in the platform – nV technology and the ability to scale the system to a whopping 96 Tbps (more than 36 times the capabilities of the nearest competitive platform and enough bandwidth for man, woman, and child in Beijing, London and Moscow to watch a streamed High Definition movie simultaneously).  Along with that news, we had the honor of announcing five new customers joining the 500+ strong ASR 9000 family -- China Telecom, NTT Playa in Japan, Tata Communications in India, Fastweb in Italy, Cox and Comcast in the US. Read More »

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NTT Plala Employs Cisco ASR 9000 Series

NTT PlalaIn an ongoing effort to highlight the “Super Simple” developments in Cisco’s service provider technology portfolio, I am blogging once again about a key customer, NTT Plala Inc., part of the NTT group of Japan. They’ve been a Cisco customer for some time, but recently deployed the Cisco Aggregation Services Router 9000 Series (ASR 9000)  to enhance their Internet access service. Plala seeks to build a faster yet secure wideband Internet service while optimizing energy consumption. The need for speed is being driven by the demand for services such as video (Hikari TV), and business Internet (“Business Plala”).

One area that the NTT Group has been truly on the leading edge has been IPv6 deployments and the need to be ready for IPv4 address space exhaustion. All of their equipment must be “IPv6 ready”, and the Cisco ASR 9000 is no exception. We’ve communicated the fact that the need to prepare is now, but what’s amazing is when you compare the actual exhaust date to the estimate published by CNN (Sept 1999) over a decade earlier:  “The Great IP Crunch of 2010.” Being off by only 10% a full decade out is quite an accomplishment in the fast moving technology industry! What’s just as interesting, from my standpoint at least, is that the 1999 article mentions only one company by name that was preparing in advance: Japan’s NTT.

Deploying Cisco ASR 9000, companies can get a highly scalable platform that allows them to offer enhanced security service,” said Katsumi Nagata, Board Director, General Manager of NTT Plala.  “The environment surrounding ISPs is getting highly complex.  Companies are facing many challenges including the need to respond to increasing video traffic and reduce power consumption.  Cisco ASR 9000 offers solutions to each of these challenges.

At Cisco, we are proud to work and now public announce NTT Plala as one of the more than 500 ASR 9000 Series customers around the world, and we look forward to continued growth and appreciate the confidence they’ve placed in us.

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