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Mobile Service Provider Growth Priorities

As the Mobility industry converges upon Mobile World Congress in Barcelona this week, I wanted to talk to you about subjects we will all be talking about at MWC – monetization, optimization, and the video experience.

There’s been considerable speculation about the demands that are placed on today’s mobile infrastructure and how rocketing traffic volumes will impact the network operator’s business model.

We decided to explore service provider’s expectations for the ongoing development of the mobile Internet. More specifically, their thoughts on monetization and network optimization, especially around bandwidth-intensive applications, like mobile video.

So we commissioned a market research study that was recently performed by Heavy Reading.  Based on interviews with over 50  mobile operators from around the world (the interview subjects did not know that this was a Cisco-sponsored survey), here is a summary of what they told us (full report embedded at the end of this post):

Charting a Profitable Growth Strategy

  • Growing an active, paying, mass market mobile broadband subscriber base is seen as a pre-condition for more sophisticated monetization strategies.
  • Operators view “Tiered Services” as the most attractive monetization use case. This is especially the case in HSPA+ and LTE networks which now have enough capacity that operators can start segmenting their service offerings.
  • Other use cases that operators can use to drive data penetration and usage were also favorable viewed, e.g., group data plans and session/day pass or other time-based charging services.
  • Models that can help meet the dual goals of subscriber growth and generate better yield from existing and higher-end subscribers are most attractive. Maintaining a balance between those two objectives is, of course, preferred.

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Cisco at Mobile World Congress 2011 – Bigger and Better

Cisco at Mobile World Congress 2011

It’s that time of year again, and though this will be my 5th Mobile World Congress, I’m very excited to be returning to Barcelona.  I think this show will be the biggest in the GSMA’s history, and I know, from Cisco’s perspective, this will not only be our biggest, but also our best MWC.

For those of you who will also be attending MWC, I want to take a few moments to let you know what you’ll find at the Cisco booth.  And for those of you not attending, I want to give you some information and links to help you feel like you’re right there with us.

First, we have a full line-up of impressive speakers, including our Chairman and CEO, John Chambers.

And in the booth, we’ll showcase our comprehensive next-generation mobile network and demonstrate how our solutions can help operators capitalize on today’s opportunities while more effectively addressing network challenges.

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April Fools Day Follows the March Madness

I’m a big basketball fan, especially the last few minutes of big games, so I’m feeling quite insane this week after some of my favorite teams lost in the earlier rounds! (On a related note, thank goodness, the women from Cal and Stanford are keeping the Bay Area still involved!) For the benefit of our readers outside North America, I’ll explain that the annual “March Madness” U.S. men’s college basketball tournament is currently in full motion for fans of the 60+ teams involved.

I know what you’re thinking, it’s hard to imagine that anything could possibly be more competitive than the current debate about the ultimate winner of 4G wireless standards adoption, but these college basketball fans can get a little crazy about supporting their own favorite.

The growth of online video will be of interest to the CBS television network, which also owns the Internet distribution rights to March Madness coverage. They expect their online video advertising revenues to increase 20 percent this year to $30 million. And you can play back the highlights on your mobile device wherever, whenever and analyze the three pointer at the buzzer! Of course, once that video content is streamed live online, it may also test the limits of wireless carrier networks as eager fans view the video on broadband-equipped mobile devices. Read More »

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