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Business Video Is Already Mainstream in the Enterprise

Enterprise video is experiencing tremendous change in terms of adoption, traffic growth, business model evolution, and technology innovation.

We recently undertook an extensive study to uncover key insights about the use of business video in U.S. enterprises. The survey is part of the Cisco Internet Business Solutions Group’s Horizons program, which combines multimodal research and analysis to identify business transformation opportunities fueled by technology innovation.

Since the purpose of this study was to understand how the use of video is evolving in the enterprise, we chose to seek insight from executives at enterprises with at least 1,000 employees, from across the United States.  For this study, we recruited more than 450 enterprises from more than 20 industries across the United States, including both Cisco customers and non-Cisco customers.

Because we wanted to understand both end-user and IT perspectives on business video, participants included both business executives (i.e., from non-IT functions such as sales, marketing, finance, and engineering), and IT executives.

Our research uncovered several key findings:

#1: Business Video is already widespread throughout the enterprise.

  • We discovered that business video is already well entrenched in the enterprise. More than three out of four business executives said they use either one-way video or two-way video—or both—at least once a week.
  • This trend is growing: more than 70 percent of respondents said they will increase their use of business video in the next two years.

#2: A majority of executives are active in both recording videos and viewing employee-created videos, and they plan to do more of both.

  • More than 70 percent of corporate executives expect their use of one-way and two-way video to grow over the next two years. Currently, 34 percent of business executives record business videos on a daily basis, and 62 percent of business executives watch employee-created videos at least once a week. Read More »

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How Do You Plan for 2011 – Part 3: Embrace Mobile Computing the Smart Way

January 21, 2011 at 8:25 am PST

Gadgets, gadgets and more gadgets. They are coming like mushrooms after a soaking spring shower.  More than 80 tablets were launched at the Consumer Electronics Show (CES) in early Jan. On top of that, Microsoft announced that a future version of its Windows OS will run on ARM-based chips that power mobile phones and tables, in addition to the x86 chips used for PCs. A 4G wireless version of Cisco’s mobile business tablet Cius made news with a joint announcement with Verizon Wireless. It’s a sign of the times that the buzzword “app” was voted the 2010 “Word of the Year” by the American Dialect Society. And one more thing: IDC predicts that in 2012, the number of mobile devices is likely to reach 462 million, exceeding PC shipments.

Today, almost one in five (18%) employees is not allowed to use their iPods at wok, based on Part II of Cisco’s Connected World Report.  But this trend is unlikely to continue.  Employees expect to have more flexible work options including mobility.  So how do you prepare your organization’s mobile computing strategy, to help achieve best employee productivity and user experience?

Read More »

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