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Fans More Connected Than Ever – MLB Playoffs Generate More Than 10 Million Social Media Comments

I love to see how technology continues to be woven deeper into the fabric of baseball and how it benefits everyone from teams to players to fans.

These days technology is driving millions of interactions that happen at the speed of light.  Players utilize video to break down their latest at bat, and might watch in between innings to make changes for future at-bats. Teams use scores of computer-generated statistics to analyze player performances, and breakdown their opponents. Things like variable ticket pricing, enhancements to television broadcasts (pitch tracker), and social media channels have altered how fans interact with the sport. Read More »

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Play Ball!

June 11, 2012 at 2:36 pm PST

One of the annual joys and rites of summer for millions of Americans is cheering for their favorite baseball teams. Fans continue to have more options than ever for following their favorite teams on-the-go with always-on access to MLB.com’s news and streaming video anywhere, anytime, on any device, supported by Cisco networking and data center infrastructure. Press coming to Cisco Live are in for a baseball treat today, with a tour of Petco park, followed by a behind the scenes look at the MLB IT infrastructure from Joe Choti, CTO and Sr. VP, Major League Baseball Advanced Media and Steve Reese, VP of Technology, Petco Park.

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