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Social Media Lessons from Harry Potter’s Deathly Hallows

November 30, 2010 at 11:08 am PST

I saw the new Harry Potter movie, The Deathly Hallows over the Thanksgiving break. I don’t want to spoil the movie for those who haven’t seen it yet or didn’t read the last book so if you are one of those people, be forewarned: just for fun and inspired by the movie, this blog post uncovers some lessons the 3 deathly hallows (ooops, did I just slip up and tell you there were 3?) can teach us, social media practitioners.

Ok, so the outcome for us won’t be as devastating as for the Peverell brothers but in order to continue to evolve in our practices, we should keep in mind the following lessons. 

1. Elder Wand. (a.k.a. Wand of Destiny). “The wand will never fully work for the new user unless he or she directly disarms, stuns or kills (even in Muggle fashion) the previous master. Rowling has stated that the wand is brutal in its choice of master, and that, whilst most wands have some allegiance to their own masters, the Elder Wand only responds to power.” 1  

Let’s look at the significance of the wand more closely and less literally. In order for the wand to keep working, each consecutive owner needs to be  Read More »

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