Today’s consumers are technology enabled, capable of shopping any time, any location and geographically mobile. Catching and keeping these shoppers are not easy tasks for brick and mortar or e-Commerce retailers today.
What are some innovative ways the retail industry is adjusting to the needs of shoppers today?
Online Commerce with Pop-Up Stores and Personalized Products
This was the scene in San Francisco this week where IndoChino, a menswear provider and tailor company, set up a one week temporary location on the busy Market Street. Integrating made to measure tailoring, traveling locations and online storefront, this allows customers to get measured for custom suits on site and products delivered to home.
Future orders for personalized products can be placed online including shirts and accessories. The result combines the scaling of mass production with personalized products, online customer service and only one on site visit in pop up store locations.
Retailing on Wheels -- Going to where the shoppers are
This week I am delighted to once again be in the city that never sleeps: New York. In addition to enjoying the shopping and dining of New York, I am excited to be attending this year’s 101st National Retail Federation Convention & Expo (NRF). With over 22,000 retail professionals from 82 countries attending to discuss the industry’s most critical topics, this year’s NRF promises to be full of innovations that will seamlessly integrate technology into everyday shopping.
As a woman who loves fashion, I am particularly excited by the NRF demonstration of Cisco’s StyleMe, a virtual fashion mirror that would allow me to explore the store’s inventory database to find what I want, virtually try it on, and accessorize. While creating my outfit I can also capture images to send for approval by my personal fashionistas -- my daughters.
Cisco’s Retail Industry Marketing team recently worked with fashion designer Simon Spurr during the September 2010 Mercedes-Benz Fashion Week in New York City to demonstrate how business video technologies can impact the fashion business.
Simon, who was just announced as creative consultant for Tommy Hilfiger menswear , worked with Cisco Business Video technologies such as TelePresence, Flip Prosumer, Show and Share, MXE, Digital Signs and WebEx to streamline the processes of working with his suppliers, retailers and customers.
Cisco technologies were also showcased during Fashion Week in the Spurr pop-up store and New York’s landmark retailer Saks 5th Ave..
The following is a video showcasing how Cisco and Simon worked together to showcase the future of fashion.