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What’s Up Doc? Baby Carrots: Business Transformation with Bite!

The day has finally come. I am writing about baby carrots. In a business context. My mom will never believe it.

But it’s really a great story that continues to unfold thanks to the brilliant business transformation that happened in the carrot farms of central California in the 1990s. Cisco’s Inder Sidhu summarizes the business challenge facing Mike Yurosek, then a carrot farmer in Bakersfield (read Inder’s blog on Forbes.com here):

“…Yurosek thought the traditional way of farming carrots was wrong. What good is producing so many carrots if the majority aren’t relevant to the grocers who sell them or the consumers who buy them?, he wondered. Frustrated, Yurosek–who prided himself on a tendency to “think outside the carrot patch”–decided one day in 1986 to try something new.”

As the story plays out, Read More »

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Master Business Series: Gain Business Savvy in Less than 15 Minutes and It’s Free

We have a not-so-hidden treasure at Cisco. His name is Inder Sidhu and he’s an amazing executive. He is Cisco’s Senior Vice President of Strategy and Planning for Worldwide Operations but more importantly, he’s a communicator interested in sharing the secrets he’s learned in business with us.

Now you can get Inder’s advice via WebEx.

His work has been recognized business leaders and business school leaders who recommend Inder and his advice as essential for anyone who is looking at business in a strategic, thoughtful way. His book is called “Doing Both” because he believes you don’t have to choose a single path.

Win a free copy of Doing Both! (see March 31 post)

Inder has recorded a series of WebEx recordings that run Read More »

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