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Engaging Teams in Social Media: Twitter Chat – August 20, 2013 #CiscoSMT

August 6, 2013 at 10:35 am PST

AN13591As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available.  As teams build community engagement, they learn and share insights with colleagues, partners and customers.

On August 20, 2013,  Cisco will host a live chat on Twitter (#CiscoSMT) focused around engaging teams in social media. During this chat, we will discuss the following topic areas:

•  Steps to develop a culture of sharing for employees

•  Content types that resonate for teams to engage in social sharing

•  Biggest challenges that employees face in social participation for the brand

•  Recognizing and rewarding teams for participation

•  Gamification aspects of sharing strategy

Do you have additional questions for this chat you would like to discuss? We’d love to hear from you!  Submit them in advance to @CiscoSocial or add your questions in the comments box below.

Moderator: @CiscoSocial

Date/Time: August 20, 2013,  10:00am – 11:00am Pacific Standard Time

Follow Hashtag: #CiscoSMT

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I [HEART] Our Employees: From Employees to Social Brand Ambassadors

February 20, 2013 at 10:43 am PST

The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology!

If you’re still skeptical about why employee enablement in social media matters, consider these factoids:

(1)    41% of people believe conversations with company employees to be the most credible specialist sources of information.

(2)    There are over 10 million social mentions of the Fortune 100 each month…With Twitter generating the most amount of chatter.

(3)    56% of customer tweets to companies are being ignored.

(4)    70% of brands ignore Read More »

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