From Shirley Temple pulling Americans through the Great Depression to 2001: A Space Odyssey inspiring The Information Age to Star Wars giving us our next generation of scientists, astronauts, and futuristic technologies, video has always had the power to motivate and inspire us, now only imagine what it can do for your business.
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It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me to do some extra sprucing up around the Cisco digital house — and start checking it from top to bottom with renewed vigor.
So I took stock recently and was pleased to see all the heavy-duty spring cleaning improvements we’ve made of late. Here’s a sampling, plus some tips on how to approach your digital spring cleaning regime:
Leverage data and insights.
We took a recent look at the traffic patterns on our Cisco.com menus. The majority of visitors to the “Products and Services” menu were gravitating to a subset of items. So we took the opportunity to do some clean-up and make that menu more readable by eliminating items with low traffic.
How many apps do you have on your mobile phone or tablet? Too many? Do you use all of them? If you do, you’re in the minority. 22% of people use an app only once after they have downloaded it, according to a study by Localytics.
My own iPhone is full of apps, some of which I rarely use — but also some tremendously valuable apps that I use multiple times daily.
When apps first came out, we all rushed to download as many as we could, to see what they did. Alas, many of them were ‘duds’ from the start, or lost value over time, so we abandoned them rather quickly.
Companies did the same. They (we) built plenty of apps, perhaps to experiment or capture a new capability, or to address a new audience or market segment. Cisco built more than 120 customer-facing apps and more that 50 apps for employee self-service. [That's too many!] Some of those apps were light on features, some were initially great but were later superseded by better apps, and some stand out for the recurring value they create.
Nevertheless, everyone is fighting for space on your device with the latest app and features.
I try to update my apps on a regular basis and remove any that I haven’t used in a while just to eliminate the noise and clutter on my device so I’m not scrolling through unused apps.
Cisco has quite a few great apps – below are 10 cool apps that I think you should consider downloading:
Cisco WebEx Meetings is an online meeting app; you can join Cisco WebEx online meetings right from your mobile screen and stay connected to important meetings, wherever you are.
iOS | Android | Amazon
#1 Most Popular Cisco App
Cisco 3D Interactive Catalog allows you to interact with Cisco products in 3D -- rotate them around, explore features and learn about the key technologies that deliver Cisco’s competitive advantage.
#10 Most Popular Cisco App
Cisco Prime allows you to monitor and troubleshoot network issues anywhere, anytime. It helps organizations simplify network management, deliver predictable services and lower the total cost of ownership.
Cisco Proximity allows automatic pairing of a mobile device (smartphone or tablet) with Cisco room-based video collaboration endpoints when they come within proximity. Content shared on video endpoints can be viewed on your mobile device.
#3 Most Popular Cisco App
Cisco Jabber is a collaboration application that provides presence, instant messaging (IM), voice, voice messaging, video, voice messaging, desktop sharing and conferencing.
iOS | Android
#2 Most Popular Cisco App
Cisco Binary Game app is a fun way to learn the binary number system. It has been played more than a million times all over the world.
“Great tool… This is a great and fun tool for developing proficiency in binary calculations.”
Cisco (Marketing) App allows you to connect and collaborate with Cisco to get the latest news and promotional offers, find events and Cisco partners in your area, search for content, play our latest videos or podcasts, receive current security alerts, advisories and responses or find support.
iOS | Android
#6 Most Popular Cisco App
Cisco Well Magazine is an interactive magazine that offers in-depth information highlighting technology advances in healthcare through reports, relevant case studies, video and more.
Cisco VNI provides global, regional, and select country-level forecast projections and data based on Cisco’s Visual Networking Index (VNI) Forecasts. Cisco VNI Forecast data is updated annually and covers a five-year forecast period (currently 2012 –2017) focused on mobile and fixed IP network traffic growth, trends, and service adoption.
Technical Support app provides access to comprehensive Cisco technical support content, including support contract management information, leverage the communities for collaboration and share documents about configuring and troubleshooting Cisco products and solutions.
2012 Web Marketing Association Best Advocacy Mobile App award winner
2012 Forrester Groundswell B2B Mobile App award winner
iOS | Android
I think: you can’t go wrong with these 10. Try one or try them all. Or, you can check out all of the Cisco apps available.
Let me know which apps you like from the Cisco catalog.
Also feel free to shine a spotlight on little-known business, tech, news, and productivity apps you find especially helpful, interesting, or just plain cool (bonus points if they’re not well-known!).
Did you notice the recent change to the menus on Cisco.com? We call them “megamenus” — those convenient lists that fly down when you mouse over the masthead bar on any page on Cisco.com. We recently updated the “Products & Services” megamenu on the site to make it more readable and simplify navigation.
Here’s the new improved Products megamenu:
For comparison, the here’s previous version:
What We Did
Do you notice what’s changed?
We reduced the length of the list of product categories so that it’s more readable.
We updated the layout so there’s less back-and-forth scanning.
We made Solutions and Services a bit more visible.
We put Cisco Validated Designs in a more obvious place.
We reordered some other things here and there to help us understand traffic patterns.
We think this is a nice simplification for our site-wide mega menus. And, of course, you can still find the full list of all products via the “All Products” list.
(And, as always, if you have feedback, please send us a note here or at the [+]Feedback link that’s at the bottom of every page.)