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Jeanette Gibson leads the Social Media Marketing Group at Cisco. Her organization provides social strategy, services and consulting across the company in order to expand brand presence and increase customer connections through the power of social media. Jeanette and her team set Cisco’s social marketing strategy, measure its success metrics, drive alignment, governance and the sharing of best practices globally across the company. This includes overseeing the creation of Cisco branded social sites, the corporate blogging platform (http://blogs.cisco.com) and anything else new that may pop up in the rapidly evolving world of social media.
Previously, Jeanette led the New Media group in Corporate Communications which included Cisco’s online communications strategy (http://newsroom.cisco.com) and created new media programs to infuse innovation in the company’s communications approach.
Jeanette has worked at Cisco for 12 years and before that worked for startup, PointCast. Her role here was to lead public and analyst relations. Prior to that, she worked for PR agencies specializing in high tech PR.